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Advance Cleantech CleanCoat Nanotechnology TiO2 Photocatalytic reaction False and Misleading Advertisement , it does not work as advertised, no proof, no science Albertslund DK Sealand DK
It is simply a nonsense product that does not work as it is advertised. The company claims that it eliminates 99.99% of all bacteria and viruses, which I could not proof in any of my tests while I was working there conducting scientific experiments.
The solution is a Titaniumdioxide based product with only 2% of it, Silver Chloride is added and makes up less than 1g in a 1Liter portion. The pseudoscientist in Malaysia who developed this solution charges more than 100 Dollars per bottle, in some cases I believe even 150 Dollars although it is very inexpensive to produce.
The company then goes around and advertises this product as a miracle solvent for several problems like mould and unpleasant odors, and now they even want to move into the Hospital sector.
For over one year the company ACT has claimed that ATP (Adenosine Triphosphate) will be broken down by their product (Titaniumdioxide solution) which they call CleanCoat and it is applied to virtually any surface by a spray gun.
ACT also claims that the photocatlytic reaction would degrade any bacteria and viruses and to be exact as mentioned above 99.99% of them. The only thing that is required according to the companies recommendations is a light level of at least 50 LUX and a sufficient amount of humidity. I find that very interesting because photocatalyses is largely based on the a reaction triggered by UV Light but none of their reports show that UV light bulbs were actually used and I know for sure that none of the sprayed indoor facilities had artificial UV light. So the company should talk about wavelength and not LUX if they had any kind of scientific understanding.
I have also tested if this CleanCoat solution breaks down ATP emitted by the naked human hand. I did test this on several substrates including glass, and compared this with a non coated glass slide. Prior to the test I have simply used each finger of both hands and slid over the glass sllides once per finger. I have then placed the slides by the window at elevated light levels and tested in one hour intervals. The CleanCoat treated glass slide ALWAYS showed the higher ATP reading. So this was the companies main claim for over a year, now they have realized that it is bacteria counts we are looking for not ATP, which is not broken down anyway. So now it is really getting difficult for them because they can not show that over longer periods bacteria counts are lower on coated materials versus non-coated.
I have shown in several experiments (which were not conducted by an approved agency)that bacteria are definitely not eliminated ontop of CleanCoat treated surfaces. However, without having invested in such tests ACT claims that 99.99% of all bacteria and viruses are eliminated. And were does the number 50 LUX come from if no such tests were conducted?
WHY 12 months warranty if no proof for that either?
Hydrophilicity: The company ACT makes a big fuss about the hydrophilic properties of their product but can not show any proof of that. I have conducted some amateur droplet experiments and they appeared to be negative as I expected it to be. By the way, this was done on a surface that had been sparayed 10 times repeatedly so it was 9 times more nanoparticles than normal. One could expect a visible effect here.
Finally: It is a nonsense product that does not work as advertised in the dry state and the Malaysian pseudoscientist who designed CleanCoat has purposely created a solution with an extremely low pH. Therefore all tests in suspension turned out to kill bacteria and viruses, which makes sense at a pH level of 1.5 vinegar would do the same. However, all the tests in the dry state are missing and therefore it is simply false and misleading advertisement.
The pictures I provide show bacteria colonies at a place that was previously treated with CleanCoat, so decide for yourself if you believe the line "CleanCoat eliminates 99.99% of all bacteria and viruses" most likely 99.99% Bulls***.
2 Updates & Rebuttals
Advance Cleantech
Albertslund,Alabama,
Denmark
Response to critical post
#3UPDATE Employee
Fri, May 22, 2015
Advance Cleantech was established two years ago with the ambition of offering innovative solutions for companies and organizations that wish to make a remarkable and positive impact on hygiene.
Pioneers with new technology and new solutions will always be challenged. We welcome that. Learning from them will make us better and stronger. Therefore, we appreciate any skepticism and invitations for constructive debate.
It is extremely important for us to emphasize the fact that CleanCoat™ is both scientifically and empirically validated. For the past two years Advance Cleantech has conducted extensive tests in independent and recognized laboratories and institutions globally to understand and verify the product’s properties. Most recently, an accredited, leading German laboratory has proven CleanCoat™’s effect in dry state.
These professional institutions cannot be misled. The tests are based on standards and the results are well documented. In addition, field tests at customer’s sites have given overwhelmingly good results.
Advance Cleantech welcome any queries about the company and our products and would be happy to elaborate the scientific and empiric documentation.
Please contact us for further comments at info@act.global or +45 71 99 75 76
Doubts
#3Author of original report
Mon, May 18, 2015
I hereby want to stress that, as already mentioned towards the bottom of my earlier report, none of these tests that I have performed were conducted by a independent scientific lab, nor under ideal lab conditions, and therefore I would like to challenge the company to do this to prove me wrong. However, as part of semi scientifically conducted pilot experiments, one may argue that this may be a good indication how well or not this product works. In any case, there seem to be a lot of doubts which is why I think the advertisement is misleading, especially because the supportive tests are not yet in place--in particular not in the dry state of the product.