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  • Report:  #1198863

Complaint Review: Author Marketing Experts

Author Marketing Experts Penny Sansevieri Pure SCAM San Diego California

  • Reported By:
    Andre — Laguna Beach California
  • Submitted:
    Fri, January 02, 2015
  • Updated:
    Wed, May 18, 2016

 I hired Penny Sansevieri, the CEO of Author Marketing Experts (AME) for the purpose of online marketing and promoting my latest book. AME promised targeting clients through multiple channels, creating a “buzz” urging them to take action and purchase the book. The main channel as promised by AME was Professional Reviews by bloggers who have an audience as well as articles through popular magazines. Penny Sansevieri’s program did not yield a SINGLE professional review or article!!! This of course meant that I was unable to sell even one book throughought this marketing program. When I requested a refund, Penny refused to take any responsibility for the lack of results and asked her attorneys to quickly point out the “No Warranty” section of the contract. In my opinion, the only true talent Penny Sansevieri possesses is marketing her own B.S. If you are a victim of this company, please contact me at (((REDACTED))) and join a group lawsuit. If you are looking to market your book, do yourself a favor and look elsewhere. Author Marketing Services is a scam and uses an outdated cookie cutter approach that can’t yield a single review.

3 Updates & Rebuttals


Author Marketing Experts Complaint Not Valid

#4Author of original report

Wed, May 18, 2016

My issues in regards to the complaint were the result of a misunderstanding. I have no complaints with this company. Further, they did exactly what was in their contract. I have been unable to remove my original complaint due to Ripoff report policy.


Andre

Laguna Beach,
California,

Inept

#4Author of original report

Mon, January 26, 2015

 Thank you Penny Sansevieri! Your response has brought clarity to my original comment. Please click on every link that she has provided and you will notice two things:

 

                   a) A “Professional Review” or “Recommendation” by a blogger

                   b) A “RESPONSE” to that blog by Penny’s assumed name

 

Why would anyone pay a so called “Professional Marketing Company” thousands of dollars if all she can do is to “respond” or “comment” to other people’s blogs? After 15 years in this business, the Author Marketing Experts can’t even secure one professional review! Perhaps it’s time for this expert to admit that she is inept.

The only expertise AME has demonstrated is to oversell her ability and misrepresent the results. For more information on this business, please don’t forget to check out the San Diego’s BBB website.

 


Penny

California,

Verification and explanation of work completed for Andre Atabaki

#4REBUTTAL Owner of company

Sat, January 10, 2015

For over 15 years, we at Author Marketing Experts (AME) have provided excellent service to authors.

We develop custom programs for our clients so their books can reach broader audiences and receive the recognition and media coverage that they deserve. Our services include, but are not limited to: social media promotion,

Amazon and ebook reviews written by our network of critics, exposure and publicity on hand-picked blogs, and book giveaway promotions. Over the years, our specialized programs have proved to be very successful and have left hundreds of satisfied clients.

At AME, we are strongly committed to the success and happiness of our clients.

It is unfortunate that this individual was unsatisfied with the services that were provided.  Pursuant to our marketing proposal and Author Marketing Service Agreement, we feel as if AME has not only met, but also exceeded all of the expectations that had been laid out. The individual had signed up for two of our programs: “National Marketing Campaign & Blog Tour” and “Amazon & Media Bonus.”

The first aspect of AME’s services focused on the individual’s presence on the Amazon marketplace.

Specifically, on July 25th, AME made improvements to the individual’s profile page and book page.

After the changes were completed, the individual noted that his profile page looked more professional and was appreciative for the services provided.

Beginning in September, reviewers from the Amazon Readers Pitch read and submitted reviews about the individual’s book on his Amazon book page.

These services that were performed were in accordance with the “Amazon & Media Bonus” program.

 

Here are 7 of the 10 reviews we got for this author:

amazon.com/review/R37MTRMHBJ5308/ref=cm_cr_

amazon.com/review/R2PKYZ17RJHK9M/ref=cm_cr_

amazon.com/review/ROW21TKQHREW5/ref=cm_cr_

amazon.com/review/R1L1R8OUO8H1N6/ref=cm_cr_r

amazon.com/review/RYDOWF07K81H5/ref=cm_cr_r

amazon.com/review/RXG6F54PNSSNT/ref=cm_cr_rd

amazon.com/review/R2KBLAPNGOPIA1/ref=cm_cr_

 

The “National Marketing Campaign & Blog Tour” provides clients with exposure on high-traffic blogs that are relevant to the author’s work. Promotion through these blogs allows for reviewers, bloggers, and book lovers to start the virtual conversation about the author’s work.

In the case of this individual, AME hand selected blogs for this promotion. After this point, AME continued to push this book to individuals who were interested in reviewing/reading the book.  By the end of the agreement, the book had been publicized on over forty different blogs that were specifically chosen to reflect the individual’s target audience.

 

Here are 10 of the original 42 that were obtained. You can see reference to this book in the comment section of each of these websites, along with a link back to the author’s website. These posts are done by other reviewers, industry professionals, or bloggers who have a vested interest in this topic. This work is also done for SEO purposes as was explained to this client:

 

ten6twelve.com/2014/09/01/summer-books-self-discovery/

tiptoplifestyle.com/7-books-self-discovery-rtp/

mattdabbs.com/2014/09/09/favorite-book-list-spirituality-spiritual-formation/

religions7.hubpages.com/hub/spiritual-books

otitijasmine.com/why-spirituality-consciousness/

findingtheinnerway.com/2014/08/06/everyone-has-a-spiritual-story-to-tell-whats-yours/

yourownlife.org/best-spiritual-books-inspire/

theartofextraordinaryliving.com/2014/09/real-spiritual-awakening/

adventuresinwoowooland.com/my-must-read-list-of-spiritual-books/

jessicadavidson.co.uk/2014/10/07/astrology-bookshelf/

 

AME also provided social media and other online promotions in order to aid in the success of the individual’s book. Other items that were done on this client’s behalf were:

Amazon Optimization

Amazon Author Central Optimization

Goodreads Promotion

Media Pitching  

Enhanced eBook promotion (along with this, I promoted his book to my 47,000 followers on Twitter)

 

I had several calls with this client (all documented) and personally fashioned a tailored approach geared at identifying and appealing to this author’s ideal target audience. As was explained to this author (and you can see this on our blog and other blogs I write related to book marketing) book promotion is a process and it takes time.

There are approx. 4,500 books published each day in the US which is why our strategies are designed with an eye towards long-term success and platform building. As an example, I encouraged this client to reach out to the bloggers (some of these links have been posted above) to start to build a relationship with them, now that we had opened this door. Since this is an area of focus for this author, these kinds of relationships can be extremely beneficial in the long-term. Marketing is all about relationships. We had one author who did this and from that relationship, got a blogger who has reviewed for USA Today to request her book.  

 

We have a full list of backup, reporting, and 150 pages of documentation I am happy to provide to further verify that we did, in fact, complete the work as per the terms of this contract. 

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