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Best Buy Price Match Guarantee Policy Gimmick
Visited Best Buy today (Oct. 30, 2018) at 10:00 am to purchase a LG 70” TV (LG UK6570PUB) which Best Buy had for $1,049. Fry’s Electronics had it advertised in their flier for $1,296 with a “see in cart” price of $799.
I ask the sale associate (Ivan) to match Fry’s price. When the associate looked in their “price comparison” he said: “They are higher than us. Do you still want me to match it?”
I told the associate to place the item into the “cart” and to match that price. Once the associate saw the $799 price, the excuses for not matching the price started.
At this time I told the associate that the purchase meets ALL their requirements for a “price match”. The associate called the assistant manager (Ryan). Ryan’s response was: “We do not consider Fry’s a competitor thus we do not match their prices”. I reminded Ryan that this was not only an Online retailer but one with a storer presence. Ryan apologized and said: “I can’t do it”. At this time I said: Let me make sure I understand (I turned my cell camera on), you are saying that you will not match a Fry’s Electronics ad? Ryan and Ivan both walked away without saying a word. (why run if what is being said is correct?)
About 2 minutes later Ryan returns with a paper copy of the “Match Guarantee” and underlined the word “local competitors” and said: “Fry’s is not a competitor”. His last words were: “Call Best Buy’s toll free number.
Called the toll free number (conversation recorded) and spoke with Hans. Explained that I wanted a “price match”. Hans’ refusal was based on that Fry’s is considered a “regional retailer”. I never heard or read (on the price match policy) of the term “regional retailer”, so I asked what did it mean. I was told: “there must be a Fry’s store within 25 miles of our store”. I asked: What about being an Online store? His reply was: “Fry’s is a regional retailer and thus we do not match them”.
I have read Best Buy price match guarantee policy. All criteria for a price match was met. Best Buy hides behind some shady wording to refuse a price match.