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BetterBack Katherine Krug Claiming to have designed the Betterback. This is not her design. It was designed by Victor Toso in 1985. San Fransisco Internet
I have known the inventor and have followed his work for 30 years now. To put things charitably, something simply isn't right about the way the this woman is appropriating a product to claim herself as inventor on the Kickstarter platform. But that isn't the issue. The issue is her deceptive presentation of herself as inventor when she might still have been in diapers when the product came out.
Kickstarter cannot claim ignorance of this violation of their rule against selling products already on the market. Why? Because we posted a BetterBack ErgoChair project on their site as an excuse to air excerpts of our 1991 infomercial promoting our BackUp which looks exactly like the product she is now claiming to be her "new" BetterBack. Kickstarter vetted the project and permitted it to be submitted, in so doing, verified that they had all the facts needed to do the right thing by taking her project down.
2 Updates & Rebuttals
BetterBack Official Company Response
San Francisco,California,
USA
BetterBack Official Company Response
#3REBUTTAL Owner of company
Thu, October 20, 2016
Hi there, this is Katherine Krug, from BetterBack. We wanted the opportunity to officially respond to claims that the BetterBack is a copycat of the Nada Chair, with a few important facts.
Innovation itself is about the application of new ideas toward creating an opportunity or solve a problem. The BetterBack has seen phenomenal sales and rave reviews from customers, due to the unique care we put into crafting an excellent product. Our intention in building BetterBack has been to improve the lives of back pain sufferers and to help prevent chronic pain among others, a goal we have pursued both legally and ethically.
Verbage Changes.
#3Author of original report
Tue, May 12, 2015
I have known the inventor and have followed his work for 30 years now. To put things charitably, something simply isn't right about the way the this woman is appropriating a product to claim herself as inventor on the Kickstarter platform. But that isn't the issue. The issue is her deceptive presentation of herself as inventor when she might still have been in diapers when the product came out.
Kickstarter cannot claim ignorance of this violation of their rule against selling products already on the market. Why? Because NadaChair posted a BetterBack ErgoChair project on their site as an excuse to air excerpts of their 1991 infomercial promoting the BackUp which looks exactly like the product she is now claiming to be her "new" BetterBack. Kickstarter vetted the project and permitted it to be submitted, in so doing, verified that they had all the facts needed to do the right thing by taking her project down.
I am not a NadaChair Employee nor have I ever been employeed by NadaChair. I am a fellow business person looking to help out a friend that is doing honest business and has been for YEARS.