Complaint Review: Blooms Rewards

I ordered flowers from Blooms Today and received a charge on my credit card for a "blooms reward" account.  I went back to my original email and read the fine print and saw that in order to get an advertised discount I had to sign up for this service.  I figured that one was my fault and set a reminder in my calendar to cancel it in the 21 days.  Called on day 22 to cancel and was not able to.  Called back a week later and was then able to cancel but I had already been charged for an additional month (?).  Then two weeks later I get a charge from identityworldwide.com.  Called customer service and low and behold it's the same number as blooms rewards.  They tell me I did sign up for this service and I say oh h**l no I didn't.  So I'm arguing with the woman and she is laughing and tells me that they will reverse the charge but that she doesn't know what other sites may charge me as I signed up for them as well.  They are a complete fraud!  Stay far far away from them!