CHAMPION AND LIBERTY LOCKSMITHS MAKING PEOPLE THINK THEY ARE IN ONE STATE AND ARE IN ANOTHER WITH YELLOW PAGE ADS NEW YORK New York
January 3, 2008
Locksmiths Agree To Alter Practices
Two locksmiths have agreed to change their advertising practices after the state Department of Consumer Protection said they were misleading consumers into thinking they operated from numerous business locations in Connecticut when they did not.
Liberty Locksmith, of Orange, and Champion Locksmith, of Jackson Heights, N.Y., had placed ads in Connecticut telephone directories listing several business locations, including places such as Stamford, Middletown and West Hartford.
Neither company was in any of those places, a violation of the state's unfair trade practice laws, Consumer Protection Commissioner Jerry Farrell Jr. said Thursday.
Although the companies did not admit any violations of law, they agreed under an agreement reached with the state that all of their advertising and solicitation must clearly identify the addresses where their businesses are located.
The companies are also prohibited from misrepresenting their business locations in any telephone book.
Each company also paid a $500 fine.
Leland
Montrose, New York
U.S.A.