Channel BPO Scams Brand owners into thinking they can control 3rd party sellers It is practically impossible to stop 3rd party sellers from selling your products online. In fact, why stop them? Certain customers would only buy at discounts anyway so let them find each other. Regular customers will purchase as they normally would. The whole system Channel BPO has set up is absolutely ridiculous and does not ultimately help anybody in any way. So they kick off a few sellers on Amazon from listing 3 items - we carry hundreds of different items and a couple dozen sales on Amazon does not matter! They truly are a scam job and I highly recommend all brands to fire them immediately. Charlotte Internet
The company lures big brands into thinking they need their services, this is definitely not true. Kicking off a few family-owned 3rd party sellers on Amazon does not affect your bottom line. They would only sell a couple dozen pieces anyway and if they were counterfeit, Amazon gets notified by the customer and Amazon handles the seller immediately- without anything required from you.
Most big brands know this, that is why they let the marketplaces be what they are. Customers who would not normally buy your product at retail, who are looking for discounts can find the item sometimes at a discount by the 3rd party seller. You gain a customer! Let the marketplace be what it is. Customers who normally buy from retail will continue to do so.
If you got brainwashed into paying Channel BPO, or are considering them- please reconsider. It is absolutely unneccessary for your company. Amazon handles all counterfeits very easily and quickly.
Focus on your main business, not "Protecting your brand" as they claim they can do. It is a monster task and for no value at all. Let it all be as it is and focus on your main business. A small seller with a couple pieces of your clothing looking to make an honest living (it is honest actually, no matter what channel bpo likes to say) should not be your target.
We are a private label brand, and we support the marketplace sellers now after careful thought. We got scammed by Channel BPO but it was our decision ultimately so the blame is on us.