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Empire Today ripoff Norcross Georgia
Empire uses deceptive advertising. The TV ad says that you can save 50% on carpet. The fine print says the discount is on selected carpets. They don't tell you that the 50% off is only on their cheapest carpets. The salesman told me he did not even bother to carry samples of that carpet. They, also, say that you get factory direct prices but Home Depot and Lowe's are just as cheap and even cheaper if they have sales going on. Empire should be cheaper because they use illegal aliens to install the carpet.
Don
Snellville, Georgia
U.S.A.
6 Updates & Rebuttals
John
Memphis,Tennessee,
U.S.A.
A Dangerous Company
#7Consumer Suggestion
Sat, November 04, 2006
People don't realize how dangerous it is to use Empire. Did you know that they use non-employees (to put it kindly) to perform the installs? Since they are non-employees do you honestly think Empire has:
1) Performed criminal background checks? No.
2) Drug testing? No
3) Provide insurance coverage for the installer and customers property in case of injury or property damage while working? You gotta be kidding.
4)Verified the installer has the legal right to work in the US? Nope.
Why would anyone want this kind of person working in their home?
I wish Empire would just show a bit more truth-in-advertising. Don't show some well-groomed white man wearing an Empire uniform doing an install as it just doesn't happen.
Alan
Minneapolis,Minnesota,
U.S.A.
Get it done right
#7Consumer Suggestion
Sat, November 04, 2006
Why bother with an operation that provides shoddy work, does not show up when they are scheduled, and the installers do not speak english, and leave a mess behind. Don't believe me? then do a search on this website and you can read all the other complaints.
Listen go to a reputable operation to have your carpet and floors done right, why not you will spend the same money for a quality job as you will for a crap job with Empire. This Ronald Roby is on this website for damage control, the word is out and he knows it.
Avoid these people like the plague.
Ronald
Chicago,Illinois,
U.S.A.
Dear Valued Customer
#7UPDATE Employee
Fri, November 03, 2006
Empire Today is committed to delivering complete satisfaction to all of our customers, therefore we take all concerns very seriously. Empire apologizes for any inconveniences that you may have endured. If you would like to speak to someone in regards to your concerns please feel free to contact us at 888-588-2315 ext 3295. Your contact person is Ronnesha Odom and you can reach her from 9am to 6pm CST.
Ronald Roby, Office of the President
Rick
Bridgewater,Massachusetts,
U.S.A.
A little misunderstood
#7Consumer Suggestion
Sun, October 15, 2006
Don , come on - Do you mean that you actually believe commercials that claim you will save money on a specific product? Commercials are meant to draw you in , thats all. Companies would net get away with this kind of thing if consumers would simply educate themselves.
How many times have you seen commercials that promise you one thing , just to find out that its something completely opposite? You wouldn't believe an advertisement from a car dealership offering a brand new Toyota truck for $10,000 , would you?
In the case of Empire , I have seen these commercials many times. Unlike the average consumer , I have actually paid attention to these commercials . In thier commercials , they NEVER say "50% off". They say "save 50%"...but they don't tell you what you are saving 50% of. All empire has to do is marke the carpet UP 50% , then knock that 50% right off the price again and they are doing exactly what thier advertisement says. Is that greedy and misleading? absolutely. And the worst part is , its 100% legal.
Companies are free to charge whatever they want for a product. It's up to the consumer to educate themselves so that they can find out if they are getting a good deal or not.
As far as what you said about factory direct prices , again , you are misunderstood. Nowhere in the commercial or on thier website do they say "factory direct". The term they use is "Warehouse Direct". Again , this is misleading , but they are not lying. You do get Warehouse Direct prices - Only it's the prices that Empire charges , and it does come direct from a warehouse - Empire's warehouse. You see what I mean?
If you don't understand this , I'm not surprised And no,that's not meant as an insult towards you - let me explain. Companies that use these types of commercials are banking on the fact that the average consumer only hears half of what is said in a commercial , and that the average consumer will not know enough of the product they are advertising to know if the ad is a good deal or not.
Lastly , to say that Empire should be cheaper than Lowes and Home Depot really because they use immigrant labor , that's just silly. Of course they use Immigrant labor. But so does Home Depot and Lowes. Immigrant labor is cheaper , but just because they use immigrants doesn't mean you're going to pay less for the carpet. All that means is that the company is going to pay less for the labor , which just increases thier profit margin. If the company finds a way to make or install a product for less , they sure as hell aren't gonna pass those savings on to you - that would basically mean that they are throwing money out the window. Good luck finding any large company willing to throw money out like that. The only companies that will give you sincere discounts are the local , smaller mom-and-pop stores. Smaller businesses depend on every bit of business thay can get - they can't afford to mislead people because even the loss of one customer is a big hit to thier bottom line. It's not that way with big companies. The big companies could lose 100 customers and never even notice.
Lastly , being from Georgia , I am suprised that you would even shop at Empire , Lowes , or Home Depot for carpet. 90% of the carpet in the entire world is manufactured in Georgia. Mohawk & Shaw , the two largest carpet manufacturers in the world are both located in Dalton , GA ( Incidentally , these are two of Empire's 3 carpet suppliers ).
My point? Georgia is loaded with legitimate factory-direct carpet retailers all over the state because they have more access to the carpet mills than any other state. This also means that carpet installers are a dime-a-dozen in Georgia.
Living in an area like that , it is very easy to be able to shop around and actually learn about the product you are buying before making a decision. Its much harder to do that in other areas of the country , where the large retailers like Empire and Home Depot are the only choices people have to choose from.
Anyway, my whole point is , education is a consumers best weapon. If the large majority of cunsumers didn't fall for misleading advertisements such as the ones from Empire , those advertisements wouldn't exist. Until consumers take the initiative and educate themselves , misleading advertisements will continue to be used by companies.
Rick
Bridgewater,Massachusetts,
U.S.A.
A little misunderstood
#7Consumer Suggestion
Sun, October 15, 2006
Don , come on - Do you mean that you actually believe commercials that claim you will save money on a specific product? Commercials are meant to draw you in , thats all. Companies would net get away with this kind of thing if consumers would simply educate themselves.
How many times have you seen commercials that promise you one thing , just to find out that its something completely opposite? You wouldn't believe an advertisement from a car dealership offering a brand new Toyota truck for $10,000 , would you?
In the case of Empire , I have seen these commercials many times. Unlike the average consumer , I have actually paid attention to these commercials . In thier commercials , they NEVER say "50% off". They say "save 50%"...but they don't tell you what you are saving 50% of. All empire has to do is marke the carpet UP 50% , then knock that 50% right off the price again and they are doing exactly what thier advertisement says. Is that greedy and misleading? absolutely. And the worst part is , its 100% legal.
Companies are free to charge whatever they want for a product. It's up to the consumer to educate themselves so that they can find out if they are getting a good deal or not.
As far as what you said about factory direct prices , again , you are misunderstood. Nowhere in the commercial or on thier website do they say "factory direct". The term they use is "Warehouse Direct". Again , this is misleading , but they are not lying. You do get Warehouse Direct prices - Only it's the prices that Empire charges , and it does come direct from a warehouse - Empire's warehouse. You see what I mean?
If you don't understand this , I'm not surprised And no,that's not meant as an insult towards you - let me explain. Companies that use these types of commercials are banking on the fact that the average consumer only hears half of what is said in a commercial , and that the average consumer will not know enough of the product they are advertising to know if the ad is a good deal or not.
Lastly , to say that Empire should be cheaper than Lowes and Home Depot really because they use immigrant labor , that's just silly. Of course they use Immigrant labor. But so does Home Depot and Lowes. Immigrant labor is cheaper , but just because they use immigrants doesn't mean you're going to pay less for the carpet. All that means is that the company is going to pay less for the labor , which just increases thier profit margin. If the company finds a way to make or install a product for less , they sure as hell aren't gonna pass those savings on to you - that would basically mean that they are throwing money out the window. Good luck finding any large company willing to throw money out like that. The only companies that will give you sincere discounts are the local , smaller mom-and-pop stores. Smaller businesses depend on every bit of business thay can get - they can't afford to mislead people because even the loss of one customer is a big hit to thier bottom line. It's not that way with big companies. The big companies could lose 100 customers and never even notice.
Lastly , being from Georgia , I am suprised that you would even shop at Empire , Lowes , or Home Depot for carpet. 90% of the carpet in the entire world is manufactured in Georgia. Mohawk & Shaw , the two largest carpet manufacturers in the world are both located in Dalton , GA ( Incidentally , these are two of Empire's 3 carpet suppliers ).
My point? Georgia is loaded with legitimate factory-direct carpet retailers all over the state because they have more access to the carpet mills than any other state. This also means that carpet installers are a dime-a-dozen in Georgia.
Living in an area like that , it is very easy to be able to shop around and actually learn about the product you are buying before making a decision. Its much harder to do that in other areas of the country , where the large retailers like Empire and Home Depot are the only choices people have to choose from.
Anyway, my whole point is , education is a consumers best weapon. If the large majority of cunsumers didn't fall for misleading advertisements such as the ones from Empire , those advertisements wouldn't exist. Until consumers take the initiative and educate themselves , misleading advertisements will continue to be used by companies.
Rick
Bridgewater,Massachusetts,
U.S.A.
A little misunderstood
#7Consumer Suggestion
Sun, October 15, 2006
Don , come on - Do you mean that you actually believe commercials that claim you will save money on a specific product? Commercials are meant to draw you in , thats all. Companies would net get away with this kind of thing if consumers would simply educate themselves.
How many times have you seen commercials that promise you one thing , just to find out that its something completely opposite? You wouldn't believe an advertisement from a car dealership offering a brand new Toyota truck for $10,000 , would you?
In the case of Empire , I have seen these commercials many times. Unlike the average consumer , I have actually paid attention to these commercials . In thier commercials , they NEVER say "50% off". They say "save 50%"...but they don't tell you what you are saving 50% of. All empire has to do is marke the carpet UP 50% , then knock that 50% right off the price again and they are doing exactly what thier advertisement says. Is that greedy and misleading? absolutely. And the worst part is , its 100% legal.
Companies are free to charge whatever they want for a product. It's up to the consumer to educate themselves so that they can find out if they are getting a good deal or not.
As far as what you said about factory direct prices , again , you are misunderstood. Nowhere in the commercial or on thier website do they say "factory direct". The term they use is "Warehouse Direct". Again , this is misleading , but they are not lying. You do get Warehouse Direct prices - Only it's the prices that Empire charges , and it does come direct from a warehouse - Empire's warehouse. You see what I mean?
If you don't understand this , I'm not surprised And no,that's not meant as an insult towards you - let me explain. Companies that use these types of commercials are banking on the fact that the average consumer only hears half of what is said in a commercial , and that the average consumer will not know enough of the product they are advertising to know if the ad is a good deal or not.
Lastly , to say that Empire should be cheaper than Lowes and Home Depot really because they use immigrant labor , that's just silly. Of course they use Immigrant labor. But so does Home Depot and Lowes. Immigrant labor is cheaper , but just because they use immigrants doesn't mean you're going to pay less for the carpet. All that means is that the company is going to pay less for the labor , which just increases thier profit margin. If the company finds a way to make or install a product for less , they sure as hell aren't gonna pass those savings on to you - that would basically mean that they are throwing money out the window. Good luck finding any large company willing to throw money out like that. The only companies that will give you sincere discounts are the local , smaller mom-and-pop stores. Smaller businesses depend on every bit of business thay can get - they can't afford to mislead people because even the loss of one customer is a big hit to thier bottom line. It's not that way with big companies. The big companies could lose 100 customers and never even notice.
Lastly , being from Georgia , I am suprised that you would even shop at Empire , Lowes , or Home Depot for carpet. 90% of the carpet in the entire world is manufactured in Georgia. Mohawk & Shaw , the two largest carpet manufacturers in the world are both located in Dalton , GA ( Incidentally , these are two of Empire's 3 carpet suppliers ).
My point? Georgia is loaded with legitimate factory-direct carpet retailers all over the state because they have more access to the carpet mills than any other state. This also means that carpet installers are a dime-a-dozen in Georgia.
Living in an area like that , it is very easy to be able to shop around and actually learn about the product you are buying before making a decision. Its much harder to do that in other areas of the country , where the large retailers like Empire and Home Depot are the only choices people have to choose from.
Anyway, my whole point is , education is a consumers best weapon. If the large majority of cunsumers didn't fall for misleading advertisements such as the ones from Empire , those advertisements wouldn't exist. Until consumers take the initiative and educate themselves , misleading advertisements will continue to be used by companies.