Complaint Review: GE Capital Cons CArdco

In 1998, I purchased wedding rings from a jeweler using GE Capital Cons Card co. Jeweler is Lundstrom Jewelers. The rings cost 1,400. Four years later, I now owe 2,624.32. I have paid for the rings four times over. I figure the combined percentage rate must be about 400 percent. I assigned the creditor to a notprofit credit management service. They still charge 24.75 percent interest. I cannot seem to get a response from them. I can never get the payment on time and thus charged the late fee. Since now the amount due is way over, I am constanty charged overlimit fees. Is this really fair? Why would a company want to treat consumers this way? Ray Hampton, Virginia