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Henry Eshelman of Platform Media Group Erinn Deshinsky Henry Eshelman, Pathetic PR Clown Engaged in False Advertising at Platform Media Group Los Angeles California
Henry Eshelman is a sleazy PR charlatan who runs of a Los Angeles spin operation called Platform Media Group. It appears this pathetic wind bag will pitch anything for a price with no apparent concern about potential harm to consumers from false advertising claims.
He’s been promoting a fragrance to be inhaled by humans. The ads are slick online videos which claim the product is “organic and natural.” Those words are actually boldly displayed in the video.
https://www.youtube.com/watch?v=oymMQYiyrHg
After trying the product, my entire family had a horrible respiratory reaction. Our doctor’s lab testing then confirmed beyond a doubt that this product is completely comprised of harsh synthetic chemicals which is a health risk for people with Multiple Chemical Sensitivity (MCS). There is not a trace of organic material in this horrible product.
It is beyond reckless to falsely claim a fragrance is organic since people with serious respiratory illnesses will buy it based on that claim. It’s actually illegal to claim a product is organic when it’s not.
The California Organic Product Act makes it illegal in California to market products as “organic” unless they are at least 70% provably organic. Not only does the online ad use the world organic, it writes it spells it out in writing to emphasize the point.
This tactic is unfair to the real entrepreneurs that did the right thing: invest the extra time and money to deliver honestly organic products. This deceptive advertising tactic targets the very people who need to avoid synthetic chemicals – those sensitive to breathing harsh chemicals. Some of these same synthetic chemicals are also used in gasoline and cigarettes.
Eshelman knew or should have known that the advertisements are blatantly false and represent a health risk for those consumers who cannot be exposed to toxic or synthetic chemicals. If he didn’t personally create the ad he had to know of it as the PR and marketing lead for this product for years. Eshelman and his air head underling Erinn Deshinsky issued press releases describing “natural infused” scents.
When contacted, Platform Media Group said they were suddenly no longer involved with the product – the same product they spent years advertising and marketing. And there are still ads online that claim its organic and press releases that allude to natural infused scents to mislead the public. This cowardly response won’t cut it. A professional would have addressed the problem, deleted the ad, and apologized.
Mr. Eshelman will apparently hawk anything he can get a buck for…from movies about small penises, to alcohol, to women’s slippers. Some of his choices are just bizarre, sleazy projects that only a scum bag would take on.
He has a predictable, tired formula for each client – tell the client how great they are, plan a meaningless party, issue a press release on a free pr service, and then post on facebook for free, and then send an invoice and get paid. It’s amazing people make a living with such a lazy hustle and contributing nothing to society. These people couldn’t do real work.
Why any legitimate business would choose Henry Eshelman to market their product is baffling but he appears to have a flunky to help market Henry Eshelman. But the facts are different from the marketing charade. Stay away from this buffoon.
2 Updates & Rebuttals
Dr.L. Knight
New Orleans,Louisiana,
USA
Agree w/ post: Eshelman's False Advertising
#3Consumer Comment
Sun, October 25, 2015
I agree with the original poster. This awful product is the exact opposite of what was advertised. Since he asked, I’ve uploaded the ingredient list from the test lab my doctor used.
No one is surprised to see a professional spin man feigning moral indignation over the consequences of his own questionable conduct. Driven by greed, Eshelman sold his soul and took on unethical projects.
The fact is there is not a trace of a natural ingredient in this product and it’s obvious the minute you open the package. The product is so obnoxiously synthetic from the first whiff that it’s hard to take Eshelman seriously. It is especially harmful to anyone with multiple chemical sensitivity (MCS) – the very people who seek out “organic and natural” products. It’s cruel trick to attract people with this serious condition to the ad and then serve up toxic chemicals in masse.
Henry Eshelman
Encino,California,
USA
Rejuvenescence Bathroom Tissue Roller
#3REBUTTAL Owner of company
Wed, August 26, 2015
Hi. I am Henry Eshelman, owner of Platform Media Group. I am not exactly sure how to respond to this. To sum up, we represented Rejuvenescence, a small business that makes scented toilet paper roll holders, in 2011 and 2012. The product is, precisely, a perforated bathroom tissue roller with natural oil-scented beads inside. That is the product.
As public relations representatives, we stand by the claims made by our clients but cannot legally warranty them unless indemnified by the client. We did not independently or scientifically verify the materials, but we did examine them. We know there are so few ingredients--natural scented oils, wooden beads and plastic--that we were prepared to promote it as naturally scented. However, we can't warranty, for example, any effects of people concentrating or inhaling the scent or abusing the product. We've never had a product performance claim lodged aagainst any consumer product we've promoted. The poster shows no independent testing result on the ingredients to bolster their claim.
We have not received customer complaints about THIS product, though to be candid we are not the manufacturer. We promote the product to media candidly and honestly. Back in 2011 and 2012, we received several positive product reviews of the product such as these:
http://www.nailsmag.com/product/94368/rejuvenescence-scent-infused-bathroom-tissue-holders
This review gave the product five stars:
http://www.examiner.com/review/new-bathroom-scent-product-rejuvenescence-toilet-roll-holders-are-posh
We concluded our relationship with the client amicably several years ago, well before this post.
So in sum, we are a reputable business that stands by our clients AND our public relations work. We are client professional client advocates and have had many satisfied clients.
We do, however, object to both the content and tone of this post. The manufacturer has been the subject of some slanderous attacks by what I can only describe as haters. They do their work through proxies. At two points the owner's IMDB page was hacked and slanderous material was posted in their profile. This poster appears to be one of those types of people. Attacking that person through us appears to be part of their methodology.
First, the post is filled with purple prose about our company's methods and practices, which are false. The poster would have no idea as to our methodology and practices. All they would have is a press release and a web site, plus the actual press coverage. I'm offended the poster woulds impugn our service since they have no idea what goes into it. So we stand firmly by our reputation and busness practices.
Second it's flled in 2014, nearly two years after we stopped representing the product. So we wonder why, if they claim to have this knowledge--or to have been harmed, why they didn't reach out to us or the company earlier before resorting to this forum and this tone. If we'd been contacted and the customer had a complaint, we would have seen to it they were refunded.
I want to show respect for the site's operators but do object to a ratings system where someone can post unfounded and unsubstantiated criticisms and the victim (my company in this case) has only a paid option to remove them. This post is damaging to my buisness. Most people might read it and just laugh--which is why I've resisted rebutting it until now. But now I have a situation where I am in danger of losing a client over this post--so I am guessing I will just have ti pay tio remove it. I am going to investigate their customer reputation program and I will bet it comes with a price.
In conclusion, we stand by our reputation as a business and welcome any queries into the quality of our service, our work, and our results. Bring it on.