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HomeServe USA Repair Mgmt Corp AMT Warranty Corp Deceptive Marketing Boston MA Nationwide
HomeServe USA Repair Management sent me by mail a soliicitation to sign up for a home heating equipment service plan. It looked like a bill, obscured the name of their company (most notably on the return postage-paid envelope), and appeared to try to mimic the appearance of a renewal notice from a company that a recipient might previously have dealt with. It solicited me to select a maintenance plan without a clear description of the nature of the offer (which in turn supported the appearance that this was a business with whom I already deal). It solicited a credit card or bank number, and authorized recurrent billing or direct withdrawals from the bank account. It arrived in early February, and urged a quick response within 30 days, creating a possibility of consumer confusion that heating service might be in jeopardy if one failed to respond.
This has all the earmarks of a deceptive seasonal offer, aimed at elderly people, to create a false urgency that might otherwise counsel closer checking, for the purpose of securing a signed contract to buy something for which the customer might have no need or interest.
1 Updates & Rebuttals
HomeServe USA
Norwalk,Connecticut,
HomeServe USA provides heating service plans to over 35,000 Boston area residents
#2UPDATE Employee
Mon, February 10, 2014
Hi Hoyt, HomeServe USA and its predecessor have been providing Boston area homeowner heating system service needs for many years. There are 35,000 Massachusetts residents that have a PremierHeatTM service plan from HomeServe and our service technicians live and work in the area. We send our offer letters to area homeowners at the beginning of the heating season and mid-way through in case homeowners still want to take advantage of our service plans and optional tune-up coverage this season and next season as well.
Our optional offer is not a bill, and our offer letter includes the “PremierHeatTM” brand name at the top, has our company name and corporate office location in the body of the letter, our contractor license numbers are included and it clearly defines the service offer, coverage details, pricing and payment options. Additionally, our website is listed to obtain additional information if desired.
Rest assured, our PremierHeatTM customers value the service and rate it with a 98% satisfaction rating. If you need further information please contact us at 1-877-597-5267 or visit at www.premierheatNE.com.