Complaint Review: John Thornton DJ's Car Wash

DJ's automatic car wash damaged the entire drivers side of my car. Owner refuses to take care of the problem.
On 12-20-17, I entered the automatic car wash bay. While in the bay, I did hear a strange screeching like sound which I have never heard before. Once I was out of the wash, I stopped my car right outside of the bay, got out, and immediately saw the entire side of my car was scratched and gouged. I had walked around the outside of my car five minutes before entering the wash and there was no damage. My car was not dirty enough to hide such damage either. I am confident that there was no damage to my brand new car when I entered the wash bay. I contacted the owner, he looked at his videos inside of the wash and said that the sun was blocking my vehicle so he couldn't see what was happening while I was in the wash so he can't confirm or deny the damage happened. However, he stated that he would not reimburse me for the damage which is approximately $540.