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KICKSTARTER BETTERBACK I HATE INJUSTICE. SO I MUST TELL YOU ABOUT KICKSTARTER & BETTERBACK Internet
I hate injustice. And the “BetterBack” lady is not being fair dinkum. The concept she presents through KickStarter for funding has been around for many, many years.
In Australia the product NadaChair has been seen at Shows for over 20 years. There is nothing new about the BetterBack KickStarter promo and so the BetterBack lady is attracting money on a false premise.
But my real issue is with KickStarter. How can the Kickstarter people lie straight in bed? In their “Terms of Use” they say … Don’t lie to people. Don’t post information you know is false, misleading, or inaccurate. Don’t do anything deceptive or fraudulent…..
And yet here they are endorsing an operation that is essentially false. I really don’t know why. The marketing integrity of KickStarter operations screams “delete this now … it compromises all that we are about”. The only reason that I can see for not doing this is that they are collecting a financial slice of the action??? All I can say is : "KickStarter - if this is so, its just not worth it - it will cost you alot more than you get from BetterBack".
1 Updates & Rebuttals
BetterBack Official Company Response
San Francisco,California,
USA
BetterBack Official Company Response
#2REBUTTAL Owner of company
Thu, October 20, 2016
Hi there, this is Katherine Krug, from BetterBack. We wanted the opportunity to officially respond to claims that the BetterBack is a copycat of the Nada Chair, with a few important facts.
Innovation itself is about the application of new ideas toward creating an opportunity or solve a problem. The BetterBack has seen phenomenal sales and rave reviews from customers, due to the unique care we put into crafting an excellent product. Our intention in building BetterBack has been to improve the lives of back pain sufferers and to help prevent chronic pain among others, a goal we have pursued both legally and ethically.