Complaint Review: The Maritime Executive

https://www.larsonelectronics.com/blog/2017/01/06/larson-electronics/summary-findings-surrounding-2016-advertising-services-provided-maritime-executive-larson-electronics

This report covers a summary of findings surrounding advertising services requested by Larson Electronics (“customer”), an industrial lighting company, from The Maritime Executive (“publisher”), an online news and magazine publication that focuses on the commercial marine sector. The services, which were requested between February 2016 and August 2016, involved the promotion of various customer webpages and products via the publisher’s advertising services (email newsletter campaigns and promotional online ads). A key assertion in this summary involves the origination and quality of the email leads, as well as the generation of website traffic from the ad campaigns and results provided by the publisher. Furthermore, a press release (published on October 20, 2016) titled“ Larson Electronics Severs Ties to Maritime Executive and their Bogus Lead Generation Program” was used to outline and supplement information found in this paper.

To conclude, using fraudulently generated data, The Maritime Executive misled Larson Electronics into thinking that the advertising campaigns were successful. As a result, Larson Electronics continued to pursue the publisher for more advertising services. The publisher, being fully aware of its actions during the advertising campaigns, profited from the fraudulent services.