Complaint Review: Natural Cures

I do not want anyone to think I like this guy or believe his book. While I am all for natural health and such, I have no proof that this guy has all real, especially since he sells this book and its just and ad (I HATE STUFF LIKE THAT)

However, my father had prostate cancer. I do not know where he found out the information on alkaline or acidity, but he never took drugs or any medical treatments to treat his cancer. He simply ate only foods that were alkaline to raise his PH. He now has no cancer. This from a man who believes doctors should always be listened to and who's wife IS A DOCTOR!

The reason I bring this up because a couple years after this all happened, I caught this guys informercial by coincidence. He had mentioned this exact "cure". In his informercial he mentions this.

I still totally doubt this guy is in this for nothing but money, however when I heard him say this it reminded me of my father who beat cancer the same way this guy suggests.

I did look up what my father said and found this site:

http://www.alkalizeforhealth.net/cancerselftreatment.htm

It lists the foods he indeed eats.

My advice to everyone: If you want to explore "natural remedies", search on the internet. I do believe that MOST things can be cured without drugs. Not all, but most. You want to lose fat or stop your acid, you can (I use body for life for both). Do you want to spend $500 for information you can probably find on the internet? Doubt it, but I do not know if this guy is a total scam or not.

this is from the FTC sight

For Release: January 13, 1998

Infomercial Marketers Settle Various Charges:

Ad Claims For "Hair Farming," "Mega Memory System," "Addiction Breaking System,"
"Action Reading," "Eden's Secret," and "Mega Reading" Were Deceptive

Eight marketers of self-help and health-related products promoted in radio and television infomercials have agreed to settle Federal Trade Commission charges that ad claims for their products were false or unsubstantiated. The defendants will pay a total of $1.1M to settle the charges and one defendant will be required to establish a $500,000 escrow account, which will be used to repay consumers should he commit similar law violations in the future. A ninth defendant faces trial on FTC charges in federal district court.

Kevin Trudeau developed and hosted radio and TV infomercials for a range of products in conjunction with two infomercial production companies, Mega Systems, Inc. and Tru-Vantage, L.L.C. Many of the infomercials had names such as, "A Closer Look," and were formatted to appear to be commercial radio and TV interview programs or talk shows, not the advertisements they actually were. Five respondents, including Trudeau himself, invented or manufactured the products or services that were featured in the infomercials and appeared in the infomercials promoting them.

"Eden's Secret Nature's Purifying Product," claimed to clean and purify the body of toxic waste matters and to "purify" the body's blood supply. The infomercial said ". . . the pH balance of the blood's better, the microflora of the colon's better, you're simply enhancing the overall integrity of your body," and claimed the product could cure PMS and other illnesses and cause significant weight loss. In fact, the claims of benefits were false, according to the FTC.
"Doctor Callahan's Addiction Breaking System," promised to cure addictions, including the compulsive desire to eat, use alcohol, cocaine, heroin or tobacco. The infomercials also claimed that the system could lead to significant weight loss without the need to diet or exercise. "We're going to be sharing Dr. Callahan's revolutionary breakthrough that he had discovered while studying quantum physics," the infomercial said. "Dr. Callahan came up with the breakthrough that in 60 seconds can eliminate your addictive urge to overeat, to smoke cigarettes, to do any compulsion, any type of addicted behavior, whether it be alcohol, drugs, cigarettes, food . . . Now this technique will take 60 seconds to apply and works virtually 100 percent of the time." In fact, the video tape sold in the infomercial showed Dr. Callahan demonstrating his "revolutionary addiction breaking system"-- a series of gestures, including tapping his face, chest and hand; rolling his eyes; and humming, which, if mimicked, were the supposed addiction cure. The claims were false, the FTC alleged.
An infomercial for Kevin Trudeau's Mega Memory System claimed that scientific studies of his system showed that it could help anyone achieve a photographic memory, even people with learning disabilities or low IQ's. "Kevin Trudeau's breakthrough techniques were developed while working with blind and mentally handicapped students," the infomercial said. "Their recall ability increased from 15% to 90% in just 5 days," it said, and stated that the techniques were ". . . guaranteed to work for you." In fact, the FTC alleges, the memory system would not enable users to achieve a photographic memory, and the advertising claims were false.
Another infomercial touting a reading program promised that anyone who could "see, hear and talk can learn to read, guaranteed." Jeanie Eller's infomercial claimed that, "her product was successful in teaching reading 100% of the time." In fact, according to the FTC complaint, she had no reasonable basis to substantiate the claim that the program is successful 100 percent of the time.
Defendant Jacqueline Sabal, also known as Jacqueline Sable, is the promoter of the "Sable Hair Farming System." In a complaint filed in federal district court, the FTC alleged that Sabal's infomercial falsely claims that her "hair farming" method will prevent, reduce or reverse hair loss, and is superior to Rogaine and Minoxidil. In her infomercial, Sabal said, "I should be in most of the major medical journals in the world in the next few months, which will finally end baldness in the human race." The FTC also alleged that Sabal falsely claimed that scientific studies demonstrate the effectiveness of the system.
Mega Systems International, Inc., and its principal, Jeffrey Salberg, produced the Eden's Secret; Dr. Callahan's Addiction Breaking System; Mega Memory System; Jeanie Eller; and Sable Hair Farming System infomercials. The FTC alleged that through the formatting of those infomercials, Mega Systems; Salberg; and Trudeau deceptively represented that the commercials were independent television and radio programs, not paid commercial advertising.

A sixth infomercial, "Howard Berg's Mega Reading," produced by Trudeau and Tru-Vantage International, L.L.C., claimed that the home study program could improve anyone's reading speed and comprehension by as much as ten times. Berg claimed, "I have a letter here from a girl who has brain damage. . . . Brain damage. She was in a car accident and half her brain stopped functioning. It was electrically dead." Berg went on to claim that after using his system for a brief time (on a coffee break) the brain-damaged consumer's reading speed increased from three to 600 words per minute. According to the FTC, Berg had no basis for claiming that his program could teach anyone, including adults; children; and disabled individuals, to significantly increase their reading speed while substantially comprehending and retaining the material, and the claim is false.
The Settlements:

To settle the FTC charges, Kevin Trudeau, who developed and appeared in all the infomercials, including the one for his "Mega Memory System," will pay $500,000 in consumer redress and will be barred from making false claims for the products in the future. Trudeau will be required to establish a $500,000 escrow account or performance bond to assure compliance. Infomercial producer Mega Systems International, Inc., and its principal, Jeffrey Salberg, also will pay $500,000 for consumer redress. Kenneth Wright, inventor and promoter of "Eden's Secret Nature's Purifying Product," and Roger J. Callahan, promoter of the "addiction breaking system" will each pay $50,000 in consumer redress.

Trudeau, Mega Systems, Salberg, Wright, Callahan, Eller, Berg, and Tru-Vantage will be barred from making the alleged deceptive claims relating to their products in the future. In addition, Trudeau, Salberg, and Mega Systems will be required to have substantiation, which, when appropriate, must be scientific, for claims about the benefits, performance or efficacy of any product or program they advertise; promote; sell; or distribute in the future. They also will be barred from misrepresenting the existence, contents, validity, results, conclusions or interpretations of any test, study or research. Wright, Callahan, Berg, and Tru-Vantage will be required to have substantiation, which, when appropriate, must be scientific, for claims about the benefits, performance or efficacy of any product or program like those they allegedly deceptively promoted.

In addition, both Trudeau, Mega Systems, and Salberg will be required to disclose "THE PROGRAM YOU ARE WATCHING IS A PAID ADVERTISEMENT FOR [THE PRODUCT OR SERVICE]" in television ads that are at least 15 minutes long, and to disclose the same audio message in radio ads that are at least five minutes long.

All the settlement agreements contain recordkeeping and reporting provisions to allow the Commission to monitor compliance.

The Commission votes to accept the proposed consent agreements and to file the complaint were 4-0, with Commissioner Mozelle W. Thompson not participating.

Note: Consent agreements are for settlement purposes only and do not constitute admissions of law violations. When the Commission issues a consent order on a final basis, it carries the force of law with respect to future actions. Each violation of such an order may result in a civil penalty of $11,000.

The complaint against Jacqueline Sable was not settled and will be tried in federal district court for the Northern District of Illinois in Chicago.

Note: The Commission files a complaint when it has "reason to believe" that the law has been or is being violated, and it appears to the Commission that a proceeding is in the public interest. The complaint is not a finding or ruling that the defendant has actually violated the law. The case will be decided by the court.

The reason I said that is because this book IS a scam, and for you to say that it wasn't, may mean you are gullible OR stupid. I didn't say you were stupid for giving your opinion.

HOWEVER, he is BANNED, I repeat BANNED from making informercials because the information in them is false. Have you ever watched one of his informercials? Well I have, and he DOES say there is a cure for cancer in his book, NOT ways to prevent it. And the book is called Natural CURES they don't want you to know about, not natural PREVENTITIVES...that's a huge difference.

If you bought the book and are pleased with it, then honestly, that's great, but you are the minority on this issue.

The reason I said that is because this book IS a scam, and for you to say that it wasn't, may mean you are gullible OR stupid. I didn't say you were stupid for giving your opinion.

HOWEVER, he is BANNED, I repeat BANNED from making informercials because the information in them is false. Have you ever watched one of his informercials? Well I have, and he DOES say there is a cure for cancer in his book, NOT ways to prevent it. And the book is called Natural CURES they don't want you to know about, not natural PREVENTITIVES...that's a huge difference.

If you bought the book and are pleased with it, then honestly, that's great, but you are the minority on this issue.

The reason I said that is because this book IS a scam, and for you to say that it wasn't, may mean you are gullible OR stupid. I didn't say you were stupid for giving your opinion.

HOWEVER, he is BANNED, I repeat BANNED from making informercials because the information in them is false. Have you ever watched one of his informercials? Well I have, and he DOES say there is a cure for cancer in his book, NOT ways to prevent it. And the book is called Natural CURES they don't want you to know about, not natural PREVENTITIVES...that's a huge difference.

If you bought the book and are pleased with it, then honestly, that's great, but you are the minority on this issue.

The reason I said that is because this book IS a scam, and for you to say that it wasn't, may mean you are gullible OR stupid. I didn't say you were stupid for giving your opinion.

HOWEVER, he is BANNED, I repeat BANNED from making informercials because the information in them is false. Have you ever watched one of his informercials? Well I have, and he DOES say there is a cure for cancer in his book, NOT ways to prevent it. And the book is called Natural CURES they don't want you to know about, not natural PREVENTITIVES...that's a huge difference.

If you bought the book and are pleased with it, then honestly, that's great, but you are the minority on this issue.

where in his book does he say do this and you will be cured of cancer. He simply suggests steps to make you healthier and prevent getting cancer. You payed for a book called natural cures. Not a book that says if you have cancer this book will cure you. Nor does he gaurantee that you will be cured. He has a gag order from the government because he tells you things the government doesnt want you to know about.

If you use natural or herbal remadies you would'nt need they're multibillion dollar drug companies. He was banned for educating people about drug companies and other things the government does'nt tell you like is there a direct link between the drastic rise in cancer over the last 40 yrs since the fda started allowing antibiotics, steroids, growth hormones, pesticides, and fertilizers, be used in our food with all this does'nt leave much room for nutrience does it. It isn't necessary to call people stupid for they're opinion!

Deana, when a book promises you a cure for cancer, but doesn't deliver...I don't call that a difference of opinion, that is a flat out LIE. Either you are very gulible..or dumb, maybe both, but you are probably the ONLY person who doesn't believe this book is a scam.
Kevin has been banned from doing infomercials...I wonder why????

I dont believe this is a rip off have you actually researched or tried the things kevin suggests. Just because you read the book and disagree with him is a difference of opinions and not a rip off. what do you work for the fda? there are many things in that book that are true just because it didnt work for you would be like buying gym workout equipment and setting in the basement never using it and saying The company promised it would take off 30 pds in 30 day (while your eating king dongs on the couch) get real, call it a rip off when it is. not just when you personally dont agree with it.