Complaint Review: ReachLocal

This is the truth all supported by facts and if you are a ReachLocal client you need to know the following. 

ReachLocal is corrupt. This is not coming from maliousness. These are facts that every client or prospet of theirs need to know. Scroll to the bottom if you are an advertiser you need to be aware of their profit margins. 70% + of our budget goes into their pockets. 

ReachLocal is in dire straits. They reported a 13 million dollar loss Q1 2015. Per the Wall Street Journal and S&P 500; Stock has declined from 2300.00% compared to the year 2011. Stock has further declined in Q3 2014 to Q2 2015 "This is due to multiple weaknesses in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow, and generally disappointing historical performance in the stock itself and feeble growth in its earnings per share."

The net income has significantly decreased by 840.6% when compared to the same quarter one year ago.

Net operating cash flow has significantly decreased by 152.25% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.

REACHLOCAL INC has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. They have volatile earnings recently and they are likely to report a decline in earnings in the coming year. For 2015 the market is expecting a contraction of 390.9% in earnings

(Hence all of the above they have increased their profit margins by allocating less of a client’s budget to the publishers and more of the allocation of budget as profit)!

HOW TO CHECK YOUR DISTRIBUTON DETAILS - THIS IS FOR ADVERTISERS AND THE DETAILS ARE BURIED. IF YOU HAVE AN ISSUE FIDNING THIS INFORMATION CONTACT GOOGLE AS REACHLOCAL MUST BE COMPLIANT IN SHOWING ADVERTISERS THIS TRANSPARNT INFORMATION. 

Check how much you got in Google advertising vs what you paid? If you don't know how to this was the procedure which is not easy. 

1. Login to your ReachLocal account make sure that you have a ReachCentral Log In. 

2. On the left side of the screen you’ll see all of your options. Click the + in the REPORTS option to reveal the drop down list of sub options. 

3. Click Distribution Details 

4. Now click the EDIT FILTERS button to reveal drop down menu function for Campaigns, Month, Year. 

5. Choose which campaign you’d like to report on, choose the time period etc

6. Click Update Report The Media Cost (Google only) is what Reach Local spent with Google for that period. With the report, it has an extra step you have to click Reports at the top first which should then open up a page that has additional reports on the left hand side.

NOTE THEY WILL STATE THIS ONLY SHOWS FOR GOOGLE AND MORE OF YOUR ADVERTISING DOLLARS ARE SPENT ON YAHOO AND BING. LIE.

ReachLocal:

Founded 2004 all founders GONE. Campaign Analysts are outsourced to India while the ME's are in Plano they are out of high school and know little or none. They read from scripts and have absolutley no experience in the industry, .

All founders sold stock and resigned. 

Serves only 23,000 customers GLOBALLY. Down by 68% over the last 24 month. 

74% employee churn in 2014 alone. All the top talent has left including many founding employees in Legal, Management, IT and Sales. 

Down to 2,000 employee GLOBALLY; Only less than 800 employees in the United States.