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RECREATIONAL EQUIPMENT INTERNATIONAL Premium Prices for Inferior Products Nationwide
REI stands for Recreational Equipment International. However, I should be called Recreational Equipment of Asia. REI charges premium prices for equipment made in three places, China, Vietnam and Indonesia. All the while charging Americans premium prices. While REI charges these premium prices, none of REI's branded equipment are rated in the top ten of any category of any equipment it produces. This makes it very difficult for an employee to sell the REI brand with a strait face. Multimillion company information can be found here: https://en.m.wikipedia.org/wiki/File:REI_logo.svg