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  • Report:  #616341

Complaint Review: Residential Finance Corporation - Danielle Weiss

Residential Finance Corporation - Danielle Weiss false advertising and underhanded marketing practices Columbus, Ohio

  • Reported By:
    Alex — Madison Wisconsin United States of America
  • Submitted:
    Wed, June 23, 2010
  • Updated:
    Thu, July 08, 2010

I received yet another one of their sly letters and was compelled to write this rip off report. I'm a former mortgage professional so I have some insight into how this works. Like me, many others might get a perforated trifolded letter like one that might have come from a government agency. It has a stamp on it showing "postage paid" that even has an eagle stamped on it again, giving one the impression that it's something urgent from The State. The front reads "Request for Immediate Action: Time Sensitive Material Enclosed" in all caps. Then it reads "$2000 fine, 5 year imprisonment or both for any person interfering or obstructing with delivery of this letter."

Apparently, the Residential Finance Corporation hopes to get my and others' attention by putting this rubbish on the envelope. What's inside isn't much better. When you open the envelope you find a "prequalification" offer. These letters are triggered when you apply for a mortgage with someone and the pull what's called a "trimerge" credit report. Residential Finance uses public record information to "personalize" your prequalification letter by showing your last recorded mortgage amount and quoting a new interest rate and payment.

What they don't tell you is that this prequalification letter has absolutely ZERO basis and they basically just want you to call their 800 number. This is a lead-generating marketing technique.

They don't know what your house is worth, and loan-to-value is one of the MAIN determinants of whether you can get a loan at all. For example, my present loan is 95% of the present value of my home. I won't qualify for the FHA loan they are pitching me even if I paid the absurd closing costs (in the fine print they say their rate is based on one origination point and one discount point--not to mention any of the other closing costs) This in my case would mean at least $4678 + FHA funding fee of at least 1.5% (I think it's more now).

Buyers beware: when you see mortgage rates advertised, there are certain assumptions like, for instance, that you have 20% equity in your house and that you meet income requirements. These guys are hinting in their offer that they can do a cash-out refinance at 4.5% which is totally absurd (they make mention that I can even consolidate some credit card debt). 


There's too much wrong this picture. Stay away from scummy lenders like Residential Finance Corporation that market in this underhanded way. There isn't a shred of honesty in their letter.

1 Updates & Rebuttals


Jessica Manna

Columbus,
Ohio,
United States of America

From the marketing director of Residential Finance

#2UPDATE Employee

Thu, July 08, 2010

Hi Alex.

This is Jessica Manna, the Chief Marketing Officer at Residential Finance.

Thanks for writing about your concerns as consumers we all need to be extra weary these days and youre certainly right to voice concerns, when you have them.

I welcome you to call me, personally, on my direct line at 614-255-4317 or email me at mannaj@myrfc.com and I'll share our compliance processes with you and clarify some issues you raised.

So that you're more comfortable, Ill tell you- we go to extraordinary lengths to ensure our direct mail letters not only meet federal guidelines but the individual advertising guidelines of each state. Its no easy feat these days given the speed of changing regulations and guidelines as Im sure you know, being an industry insider! To this end, we have two full time attorneys and four other employees in our in-house legal department and use two outside legal firms to review and approve our mail pieces.

Our goal is to not only ensure the mail is compliant to the letter of the law but that the intent is clear. Over the years weve worked closely with state regulators and the Better Business Bureau to ensure that our letters are as clear and transparent.

This is, like everything, an ongoing process but one that we take great care to ensure we aim to do very well. Simply, this is our obligation to our customers and our duty as business owners.

Id welcome the opportunity to speak with you, directly, to clarify the individual points you raised. Not only do I take our compliance very seriously but I take our customer service equally seriously and would like the opportunity to address your issues over the phone and turn you from a skeptic to a Raving Fan if I have the chance!

Thank you and best regards,

Jessica Manna
Chief Marketing Officer
Residential Finance
mannaj@myrfc.com
614-255-1317

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