All the claims of lifelong resistance to scratches and superior quality are completely false.
The pans scratch easily, my handle simply fell off. The non-stick properties disappear very quickly. If that's not enough they make false claims regarding the "Teflon" material used (see Natural News report) which are an additional health threat.
It is clear that unscrupulous dealers put fake positive reviews on these products which are very expensive. There is no way such a product can get 5 stars (except on a rip-off scale).