Complaint Review: Wesley Chapel Nissan

Wesley Chapel Nissan will do anything to get a sale and that includes ripping off hard working people.  My BBB complain is below:

Consumer's Original Complaint :
Wesley Chapel Nissan mislead my family and I and now we are completely under water on our car purchase.
About 2 years ago, we went to Wesley Chapel Nissan as our Lease was ending.  We were being pitched on a demo Armada that the owners wife drove and it was said to be at rock bottom price.  After a little negotiation, we lowered the price some and purchased the car and was told the car holds it's value well.  Well that is so far from the truth or they really ripped us off and took advantage of us.  We have not been happy with the vehicle, too big, low gas mileage, but that is our issue.  So about 6 months ago I approached management at Wesley Chapel to try and trade in for another car.  They told me the best offer would be 8K less than what I owe.  At the time I was not happy and clearly had an impression they ripped us off.  No car depreciates that quickly.  I was told give it another 6 months and the gap will not be as big.  Well today I contacted a few Audi Dealerships and now I am 10-13K in water.  To me this is a crime.  They clearly ripped us off and now we are stuck with this car unless they own up to this and give us a good deal on trade in.

Consumer's Desired Resolution:
I feel they should trade in the vehicle for the amount I currently owe and in return we will lease another Nissan.  I will not accept any carry over into the lease.  They should be ashamed of themselves.  If we cannot agree to this, I plan to write a formal complaint to Nissan, complete several online reviews to this story and contact the Attorney General for bad business practices.

BBB Processing

08/28/2013      web    BBB    Case Received by BBB
08/29/2013      KTD    BBB    Case Reviewed by BBB
08/29/2013      Otto    MAIL    Notify Business of Dispute
09/10/2013      TAY    BBB    Call Business to Request Response
09/16/2013      OttO    EMAIL    Consumer - Have You Heard From the Business
09/16/2013      OttO    MAIL    Reminder of Dispute to Business
09/27/2013      OttO    BBB    No Response Received from Business on 2nd Notice
09/27/2013      MEH    BBB    RECEIVE BUSINESS RESPONSE

1st issue is look how long it took them to respond.  Almost an entire month.  Their GM (Mark) response was yet another insult.  They want to charge me 594.00 a month for a Nissan Altima, 36 month lease, 15K a year.  I pay less than that on my new Audi A5 and I own it.  They have done nothing to address my main concern of the depreciation issue.  They claim they did not rip me off, but if tht is true, how am I so much in the hole?  Only other reason is Nissan's depreciate at an alarming rate.  If this is true, I beleive they have a moral obligation to inform customers of the cars depreciation schedule based on the term of payments they select.  On the Nissan website, they indicate on their customer promise to "market products and services honestly" and "provide clear expectations on all prices and paperwork".  Clearly if this dealership followed those promises I would not be writing this today.

I hope that Mark reads this and takes accountability for this issue and we can work out a reasonable deal.