Zale Media Expensive. Poor quality and quantity of leads
Zale promises to provide leads for real estate agents. They provide a CRM for $2500 and then promise to manage a "marketing system" which is Facebook ads. Once you pay, you learn that they only run 4 ads that all look the same except for a different tag line. The ads look like a total amateur made them. Facebook recommends against running the same all the time so they aren't even following basic Facebook guidelines. Zale recommends $10/day ad spend.
I immediately started receiving leads but they were mostly immigrants that could barely speak English. Some I couldn't understand at all. First names like Adedamola, Ashimarya, Abishek, Habibullah, etc. Many I couldn't pronounce so it was difficult to call them. I'm in the DFW area so there is no reason that these were the only leads I was receiving.
I emailed Zale and said there must be something wrong. The person that replied said he would look into it. A couple days later he replied saying that he changed the settings and lead quality should improve. It didn't. After a couple more emails he admitted that those were the type of leads that their ads generated and I just needed to work them.
Their CRM is really terrible as well. I use kvcore CRM so I had the leads imported into kvcore. It is a robust CRM for real estate agents. However, because I didn't use their CRM for all correspondence, I wasn't eligible for their so-called refund guarantee.
I didn't try to fight with them as they are very experienced at ripping people off. Their guarantee has so much fine print that they will never have to give a refund.
Please, stay away from this company. They will take your money and not give much in return.