Logical
Billings,#2Consumer Suggestion
Wed, December 10, 2008
People like to make this whole yellow pages battle between Dex & Yellowbook confusing. But, if a full page ad in Dex cost as much as 2 full pages in yellowbook....which is twice the advertising, which book is going to get more calls? Advertisers don't care about satistics they want results. So if yellowbook can put you in more classifications for less money...the chances of you getting calls is far greater than just one classification. And if you really want to know who uses what more. Go to www.quantcast.com you can type in both yellowbook.com & dexknows.com and this third party quantifyable web site tracks the traffic to each internet yellow page site. It is pretty much 3 to 1 yellowbook. Nice thing about yellowbook is that they will justify the means, without scaring you and present a reasonable expectation on your return.
Desiree
Rochester,#3UPDATE EX-employee responds
Thu, June 15, 2006
I was wondering if the ad you placed with Yellow Book was the same size as the one you placed in Dex? It is not easy to imagine a larger ad in one phone book getting more calls than a smaller ad in Dex. You said your Dex book was clutter with large ads. Don't you think those people who spend the money on the larger ads realize their return on investment? There is a reson why the book is "cluttered" with ads. These people know the value of being in the book and spending the money to get the better placement. Of course you will get more business paying for a big ad in a book that few are advertising in because you will get the majority of the calls from those who use that book. Dex is more expensive but then again, you get what you pay for. I am a former employee who started a business and placed an ad in Dex and in YellowBook. The same size ad. The Dex ad beats the heck out of Yellowbook. Why? Because the consumers use DEX more. If I were to place a small ad in Dex and a large one in Yellow book, I'd get the same results you did.
Shambhu
Shakopee,#4Consumer Suggestion
Wed, March 02, 2005
We got the same kind of sale tectics in Minnesota promising the moon for our mortgage business. We could hardly wait to stop paying high cost( kind of rip off) then they came up with their secret weapon. They can extend the charges beyond 12 months if they are not able to come up with new directory in time. I do not know if this is legal but they have it in contract. I will check with the office of Minensota attorney General to see if they can put such clause in contract.