Ben
San Diego,#2UPDATE Employee
Thu, August 10, 2006
It is an inevitable part of business that from time-to-time, a company that attempts to transact legitimate business will encounter a dissatisfied client. Often times the more business that a company transacts the more chances that company has to encounter someone that may not be completely satisfied. On a reasonable level, this is normal. What sets apart great companies from mediocre is how they handle these issues. At Ad Authority, dba NR Leads, we strive to provide exceptional customer service to ensure that, not if, but when these issues arise, we can do everything within our power to resolve them fully and within a timely fashion. This particular isolated incident details more of the woes of the industry, rather than questionable business practices. Mortgage lead generation and the mortgage lending business as a whole has seen dynamic ups and downs over the past 6 years, all of which I am happy to have experienced personally. What I have come to understand of lead generation and advertising is that there are unfortunately no guarantees of a return on investment. It is a fickle business and as an advertiser with a $250,000 monthly advertising budget, Ad Authority, dba NR Leads also sees poor returns on the occasional media buy investment. As COO of Ad Authority, I sympathize with Clifton Altamonte Springs, FL and would like to offer a brief explanation. It is entirely possible that a lead sold to LoanBright be sold to this gentleman, hence semi-exclusive and the reduced price point. Although we cannot realistically (or by law) warrant or guarantee a specific application rate or closing ratio on the leads provided to any of our clients, it is apparent that Chris and Alphonso went above and beyond their contracted obligations in order to try to appease Clifton Altamonte Springs, FL by calling each lead specifically to ensure interest, replacing legitimate invalid leads and even offering a partial refund. Because I understand that some advertising methods may not work for everyone, I would like to offer this gentleman a discount on any one of our other lead generation solutions after I have the opportunity to briefly consult with him on his business model. In doing this, I am confident that I can help Clifton Altamonte Springs, FL to understand how to turn leads into conversions. Sincerely, Ben Martin Chief Operating Officer Ad Authority, Inc.