Robert
Sztaunton,#2Consumer Comment
Tue, July 01, 2003
Dear Al, The rep SHOULD have given YOU a menu... of affordable options for a small business! Unfortunately the contract gives them legal claim on a lot of your money unless you have to resort to bankrupcy. I think I would write to the Verizon management and become a real pain to them (politely, of course). Let them know that this rep is misrepresenting the contracts! Most small businesses benefit most from straight listings (usually the FREE one) in the markets they serve. Your advertising budget is better spent on TARGETED marketing such as specials in the newspaper restaurant or entertainment section. I would NEVER buy large directory advertising without the advice of a marketing professional (and that rep of yours does not qualify in my book). The money spent on a comprehensive marketing stategy is a great value compared to getting stuck with the bill for large ads in the phone book.