Complaint Review: Deanna/Patrick Renda of Naples Soap Company - Naples Florida

We were recently made aware of this post regarding Naples Soap Company, Deanna Renda, and her now ex-husband Mr. Renda. This post is inaccurate as it pertains to Mr. Patrick Renda, Patrick Blake Renda, who was and is an innocent party taken advantage of by Ms. Renda/Kelly/Lipman/Wallin like so many others. In researching the matter it came to light that Ms. Renda/Kelly/Lipman/Wallin has used may employees, investors, vendors, and her ideas/story are "borrowed". Ms. Renda/Kelly/Lipman/Walling didn’t come up with the idea of eczema soap, it was already out there. She "borrowed” it from a vendor. Naples Soap Company was a very troubled company until her former husband was asked by Ms. Renda/Kelly/Lipman/Wallin to join and take over day to day operations, HR, sales, IT, media, etc… The company was almost insolvent with only $5000 in the bank and closing stores left and right from a prior partnership. Given Mr. Renda's extensive experience investing in public and private companies on an institutional level, and assisting various private companies as an investor and consultant, he took over the impossible task of stopping the bleeding and pivoting a company sure to fail at that time.

In a very brief 4.5 years Mr. Renda took a company with no cash, a lot of debt, high turnover, no brand identity and a few products and turned into a retail juggernaut growing top line 40% plus a year and in the process attracted VC money, established a strong relationship with banking creditors, cemented a JV with one of Japan’s oldest CPG companies for exclusive distribution and repositioned the brand and company as a lifestyle brand selling skincare. Mr. Renda was the sole reason the company became a success and is a success today. Without Mr. Renda's extensive business acumen and operational abilities NSC would have failed. During Mr. Renda's tenure, he spent 60-70 hours a week, 7 days a week, visiting stores, managing daily operations, handling HR issues, implementing new technologies and driving sales. Right up to his final days in Fall of 2015, Mr. Renda was securing what would become the new warehouse and office building for NSC. Mr. Renda built the foundation and put all the processes in place for the success the company was experiencing (multiple awards including Florida Retailer of The Year 2015) and in place for the future growth. It turned out, Ms. Renda/Kelly/Lipman/Wallin was leading a double life and tried to force Mr. Renda out of the company with the help of the CFO, Mr. Jim Milner, that Mr. Renda had brought in from Robert Half. It wasn't until many secrets of Ms. Renda/Kelly/Lipman/Wallin's started to become known did then Mr. Renda leave the company. The success of the NSC had very little to do with Ms. Renda/Kelly/Lipman/Wallin as she likes to claim in press and other. It is our findings that Mr. Renda should in no way shape or form be affiliated with content in the original post.

Hello,

this is not my Business, but the Pictures used in this report, can be found with Google image search. All the skin diseases shown on this Pictures have nothing to do with Soap.

That looks bit incorrect to me, to use images of horrible diseases to describe some skin reddening.

Please take some pictures of the real victims of Naples Soap to make your report look more serious.

thanks.

Ok so I read this report and it sounded like a bunch of crap from the start so ill make this simple.

#1 There are no boils on the mans arms in both pictures of him with his back turned to us because its not even the same dude in either of the 3 pics hello!

#2 This is what really got me because the person posting the pics of the so called rash is so insanely stupid that it took me a total of 10 seconds to google pic #3 which is the first one of the man or woman ugh!! with their back turned to us is actually (SCARLET FEVER) retards if your gonna steal pics off the net and then slander honest ppl make sure you dig a little deeper for your pics next time because I literaly found your identical pics on the first page of my google image search DUH!!!

#3  www.scarletfeverrashpicture.com You all can find pic #3 at that link tyvm so unless soap causes scarlet fever  ive seen alot of dumb crap but this takes the cake

#4 www.itchyrash.org Is where you can find pic #4 I believe thats all the proof you need to call bulls**t tyvm

So if I had to guess I would say that the lazy d****ebags that got fired for sitting on their a*s and not working probably got high and came up with this brilliant idea to slander Deanna & Patrick. 

 Hey a*s clowns I bet your Mammy is really proud of ya now hehehe #calledyouout

Naples Soap Co is legit with a huge fanbase and thousands of loyal customers around the globe and offers fantastic products

Your d**n products caused my rash and my son's rash and boils to surface on our skins. We called your d**n phone number on Friday and no one would respond. It seemed your phone lines were disconnected or busy. We tried to email you and our email to you was returned to us as a mailer daemon. So how the hell do you think we can communicate with you and tell you that we have an emergency that requires medical attention and your intervention? You didn't respond so we did the next best thing, post the complaint for you to take immediate action and get rid of those defective products before someone else got hurt. You responded immediately to the Ripoff Report complaint. Why the hell didn't you do so before we posted the d**n complaint? We are not your d**n competitors. We don't sell soap or any such merchandise. We buy products like yours. We didn't buy your product we received it freely when you and your husband passed them out to us. So don't threaten us with a lawsuit, we have enough evidence to put you down. Don't make us go over to Naples and smack the living s**t out of you both. If you had enough business sense you wouldn't pass out defective products in the first place. How old were the samples you passed out? What crappy ingredients did you put in the soap and butters that would cause someone to swell up this much? Your s**t sent us to the hospital and you need to realize that some people's skin may not react well with whatever you put in your products. We warn the people who received their free samples to abstain from using them until you have cleared it through your doctor or laboratory, and don't buy any of their products until they have revealed what the hell they put in their products.

I am the owner of Naples Soap Company, Deanna Renda. It is correct we gave out samples of shampoo bar and conditioner bars at the Surf Expo Sept 6-8, 2012. We handed out over 800 samples of this item that retails in our store for $16. This is a high quality item and we have sold thousands of bars of this item plus tens of thousands of bars of our soap. Our product is made with the highest quality ingredients and we stand by it. We did not give out samples of soap or give body butters to take away. Body butters were out as trials for small sampling. Typically less than a nickel size is applied. Much information in the report is incorrect.

Patrick Renda is our EVP of sales and COO. The only way the individual filing this complaint would have Mr. Renda's full name (including middle initial) is by obtaining his business card. Therefore, the manner in which this complaint is written indicates logically that a competitive company visited our booth and gathered information via business cards, samples, etc.

If this were a legitimate claim against our product I believe the person filing the complaint would have contacted our office regarding their "medical emergency". We have not been contacted by any individual with such claims, therefore I interpret this as a malicious act of a competitor. If there is a genuine medical emergency related to our product, the individual filing the complaint should be able to provide legitimate medical bills or reports regarding this incident. Additionally, if this happened to myself or my family, I would first contact the company immediately to ask what the ingredients were and advise my physician. No such contact was made. Instead- the individual filing these alleged events chose to post on Ripoff Report and then post to our corporate facebook page. Again, I consider this as a cheap and malicious act of a competitor. Naples Soap Company's legal team has been made aware of this accusation and will pursue courses of action regarding liable and defamation of character.

Deanna Renda

CEO

Naples Soap Co.