Amanda, PR Director
Clearwater,#2UPDATE Employee
Wed, August 29, 2012
Hi Curtis,
You ordered a postcard campaign on 5/9/12 and website from us on 5/14/12. During the production of the postcard it was asked on 5/22 that we complete the postcard design first before starting the website design so that we can coordinate the two, postcard being easier to change than the website once its programmed. It was agreed by you with your production service representative to do this. After 3 changes your postcard design proof was approved on 5/31.
The reason we recommended doing the postcard first was due to our knowledge of knowing branding goes hand in hand with both Direct mail and online marketing. This will aid in producing the best results for your company. Once the postcard was completed your web services rep contacted you to get the website started based on the design of the Postcard. It was told that the website would take 3 weeks and the response back was that you could get this done in 10 days. We completely understood this and put the money you paid towards your website as postage to mail out your 5,000 6 x 11 size postcards.
On 7/18 we mailed 3,000 postcard on your behalf. This is a great start and we are sorry to hear that your response was not what you hoped it would be. We recommended mailing consistently to your same list in order for the recipient to become more familiar with your company to build trust. Repetition is key to producing the best responses, similar to what other companies have done. You requested to have a new list ordered with phone numbers so that you would be able to follow up with your target market has been understood and follow ups have been done. We are completely willing to help you going forward because we strive to go above and beyond for all of our customers. If you would like, you can contact your marketing consultant, Susan at 800-628-1804.
Best,
Amanda Rice
Director of Public Relations
800-628-1804
[email protected]