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  • Report:  #192447

Complaint Review: Diamond Diamond.com Ashford Ashford.com Odimo Incorporated - Sunrise Florida

Reported By:
- Anaheim, California,
Submitted:
Updated:

Diamond Diamond.com Ashford Ashford.com Odimo Incorporated
14051 NW 14th St Bay # 6 Sunrise, 33323 Florida, U.S.A.
Phone:
888-342-6663
Web:
N/A
Categories:
Tell us has your experience with this business or person been good? What's this?
I bought a diamond ring for my wife from these guys and the picture on their web site looked great. It was larger than life and spectacular. When the ring arrived, my wife opened the box and it was the most pathetic little thing that we had ever seen and we buy jewelry all the time on the web. It became obvious to us that the picture was extremely retouched and fabricated, because the actual ring was much smaller and the diamonds were of a much worse quality than what the picture showed.

We will be returning this little ring immediately and will never shop with these guys again. This isn't the place to buy jewelry if you want to impress your wife or girlfriend. The pictures look great, but the jewelry is nothing like the pictures. It is much smaller than the pictures would have you believe, and the diamonds are of much worse quality.

On the picture of our ring, the diamonds were sparkling, but on the actual ring the diamonds were almost black. Their quality was terrible.

John

Anaheim, California
U.S.A.


1 Updates & Rebuttals

Aafes

Viernheim,
Europe,
U.S.A.
Diamond purchases

#2Consumer Comment

Sat, May 20, 2006

You should always do your research before purchasing any diamond. The standard markup on a diamond engagement ring is around 300% of cost, however, it can reach as high as 1000% of what the jeweler paid for the diamond. The ring you purchased was likely professionally photographed to make it appear to have good color and clarity. Even in a jewelry store the display lighting is designed specifically to highlight the color and clarity of a diamond, making it appear brighter and more clear than it will be in normal lighting. As for the size, if you have purchased diamond jewelry in the past you should have some knowledge of carat weight and the corresponding size of a stone. Never by diamond jewelry sight unseen, and in person always insist on a diamond being tested in your presence with both a diamond tester and a mouissanite tester. Diamond testers check for the the thermal conductivity of a diamond, but can be fooled by moussanite. Mouissanite is very closely related to a diamond in its properties but costs about 1/10 of the cost of a diamond. 8 of 10 jewelers can be fooled by mouissanite and unknowingly pass it on as a diamond. Additionally if you are buying a diamond of value only buy it on condition that once you receive it you take it immediately to an independent, impartial, unbiased gemologist appraiser and get it evaluated and appraised. Don't trust a jewelers "independent appraisal" certificate. The jeweler paid for the appraisal, thus bringing the indpendence of the appraiser into question.

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