Complaint Review: Dr. Ross Lirtzman - Scottsdale Arizona

Please take notice that Ross A. Lirtzman and Animal Specialty Group of Scottsdale, P.L.C. d/b/a Arizona Canine Orthopedics & Sports Medicine ("Plaintiffs") have initiated an action in the Superior Court of Arizona, Maricopa County, Case No. CV2016-008440 (the “Action”), due to allegedly false statements made by “Scottsdale, Arizona” in Ripoff Report #1306434 on May 18, 2016 at 9:40 PM.  In the Action, Plaintiffs seek to subpoena the records of Xcentric Ventures, LLC for your identifying contact information to be sent to Tiffany & Bosco, P.A. at 2525 East Camelback Rd., Floor 7 Phoenix, Arizona 85016.  Plaintiffs have served a subpoena on Xcentric Ventures, LLC, the company that owns and operates this website, to reveal your identity. You may have a right to file and serve a response to the subpoena anonymously. If you intend to file and serve a response, please do so, or notify Michelle Buckley, Esq. of your intent to do so, on or before July 5, 2016, via email at [email protected] or facsimile (602.255.0103).  

We believe this anonymous report is retributional and fictitious. We have NEVER received such a report in 26 years of practice and comes within 4 days of our company filing a Ripoff Report aganst a local website marketing company that was paid $15,000 to create a new, custom website for our practice without result. Coincidental? And on this online venue?

Details of this particular report are inconsistent with decades of practice and our strong local, regional and national reputation. Read our 4.9-star Google and 5-star Yelp reviews and make your own decisons whether you think this report is likely and consistent.

For example, our exams are not quick - typically a one-hour visit that includes a visual gait evaluation, hands-on orthopedic exam in the owner’s presence and in-depth client education with models, visual aids and whiteboarded treatment algorithms.

We do not sell surgery or make pitches. That’s not our style and not our brand. In fact, just the opposite as our reviews will attest and support. Our approach is patient, low pressure and conversational in easily understood terms where surgery is recommended when we believe it will help based on evidence and experience. Non-surgical options - including regenerative, integrative and medical - are discussed and offered. Decisions on surgery - and often type of urgery - is based on individual circumstances including activity level, lifestyle and athletic goals/outcome expectations.

Our office and surgery facility are special and modern - including our unique operating room theaters built to human hospital standards. This is a point of pride for our practice and represents the highest design standards in veterinary practice.

Nearly ALL of our clients appreciate and value the opporuntiy to see a live and in real-time “bird’s eye” view of their pet’s procedure. It is the ultimate in business transparency and an excellent opportunity for pet owners to see and understand what goes into the care for their pet. It’s a real operating room environment and we’re proud to share with clearly nothing to hide. This service is unique is Arizona.

Our functional expectations following orthopedic surgery are high - that’s why we do this work - and we back up our claims. Our fees for most procedures are based on positive outcomes - not based on services. We are confident in our recommendations and support what we do - including providing unique warranties should a complication arise. No one - we repeat - no one provides these types of warranties in veterinary medicine in the United States when it comes to management of orthopedic trauma, cranial cruciate ligament tears and joint replacements.

Dr. Lirtzman is a respected, highly trained and 26-year experienced veterinarian and is board-certified by American College of Veterinary Surgeons. The doctor has worked in New York, California, Nevada and Arizona with but one complaint in 26 years and NO FINDINGS of negligence or wrongdoing - ever.  Neither the practice nor the doctor is under investigation. A simple search of the respective state boards will prove this correct and find the claims made to be false and malicious.

Finally, our practice’s online reviews are excellent, often detailed and accurate descriptions of the practice and the doctor’s expertise, demeanor and clinical skills. Our recent rebranding effort to Arizona Canine Orthopedics & Sports Medicine has nothing to do with hiding from past reputation but rather to emphasize the strength of our commitment and orthopedic services while maintaining a crucial link to our past. We are very proud of our hard earned reputation. And no one but our former marketing company knows/understands these goals. We find this more than purely coincidental that such claims be made.

We encourage the person who filed this anonymous report to step forward to provide their name, patient name, the type of services performed and the date(s) of services so the veracity of what we believe to be fictitious, libelous and malicious claims may be examined.