I recently experienced a well-learned lesson from Target located at 16825 E Shea Blvd in Fountain Hills, AZ 85268. I bought a vinyl shower curtain on 4/8/10 at that store. Unfortunately, I failed to check the label to see if it was PVC free. I brought it home and put it up and soon discovered my mistake. Immediately, a strong horrible smell permeated throughout the house, which was similar to ROACH SPRAY. Nothing I did, such as washing it with detergent, using Fabreeze got rid of the smell, which remained for days. The toxic order caused family members eyes to tear and get headaches. Consequently, problem was resolved when vinyl shower curtain was replaced with one made out of a safer material. The well-learned lesson I got from Target in Fountain Hills, AZ is that Target has yet developed a 100% PVC-free vinyl shower curtain policy.