Complaint Review: adworks-local.com - tustin California

Google is helping to protect businesses who buy Adwords marketing through third parties. They require all third parties to adhere to strict guidelines such as 100% transparency, not making false or misleading claims and the account setup requirements. What does this mean for the business owner using a third party for Adwords management?

* Google requires these third parties to provide the Adwords customer ID to all business owners: "It's important for advertisers to have the ability to contact Google directly with concerns about a third-party partner. To allow Google to properly investigate and assist the advertiser, we require that you provide your customers with the customer IDs for their AdWords or AdWords Express accounts when requested."

* Third parties "...must provide your customers with monthly performance reports that include data on costs, clicks, and impressions at the Google advertising account level. When sharing Google advertising cost data with customers, report the exact amount charged by Google, exclusive of any fees that you charge."

* Management fees must be disclosed: "Third parties often charge a management fee for the valuable services they provide, and end-advertisers should know if they are going to be charged these fees. If you charge a management fee (separate from the cost of AdWords or AdWords Express), let customers know. At a minimum, inform new customers in writing before each first sale and disclose the existence of this fee on customer invoices."

False claims are described by Google as:

* claiming false affiliation with Google

* guaranteeing top placement on Google

* claiming that ads will appear in Google Search at all times

* representing free Google products as pay-for-insertion products

* making false statements about how AdWords costs are calculated

* offering unlimited clicks

Read about everything here:

support.google.com/adwordspolicy/answer/6086450

If redacted search google for "adwordspolicy answer 6086450" That search does not make sense, but will take you to Googles page and provide other pages with more information.

My opinion is every person NEEDS access to the google adwords account. Access to an account will show how much was actually spent on the advertising, the position of the ads and frequency of ads being shown. If the company does not want to provide report access to an account, request the "Adwords Customer ID" and contact Google directly, they will provide all the information you want.

Did the company you speak with claim any of the information that Google says is FALSE? Did you request actual account information from the third party company and were DENIED? CONTACT GOOGLE NOW to get real statistics of your advertising campaign.

If you feel the company did not live up to expectations, try to work it out with them. If they refuse, Google will attempt to help in any way they can and your credit card company should be willing to help you with any dispuites you have. Just provide both Google and the Credit Card company the contract provided by the company, Googles policy and the statistics Google provides.