Complaint Review: Beverly Diamonds - Los Angeles California

Due to this company's high business rating and the beautiful product their website represents, I purchased a wedding set in December of 2018. I believed the company would be trustworthy and accurately represent the quality of the rings and grade of the stone. Wrong...This is a scam & this company is committing fraud.

 I ordered a Baneberry 1.50 carat round solitaire diamond ring with Clarity: VS2 and Color: F, along with a matching wedding band. As this was a large investment, I called Beverly Diamonds to speak directly to one of their representatives to ensure sure that my expectations were clearly stated and understood so any issues with the purchase could be avoided. I was told during the call that both the band and the ring could be engraved, and the manufacturer would contact me to find out what else I wanted and to verify my expectations for the ring. Needless to say, No call was ever received. I reached out a few times via the “online chat” and never really got an answer as to the status of my order in the manufacturing process. Then, the ring just showed up at my house. I knew there was no way it could be what I wanted as I never received a call. 

When I opened the postal box I did not find a custom ring box and bag. Instead, I found a plain black box surrounded by parcel paper. Upon opening the ring box I needed to merely glance at the ring to see the poor quality of the stone and the rings overall. I could instantly see a rough spot on the edge of the diamond, and that the girdle protrudes well beyond the prongs on one side. It has a dull cloudy appearance and what looks like bubbles filling the entire stone. It is like looking through bubble glass with etched lines. The ring has no luster or "fire" and is repulsively reminiscent of the gumball machine rings we threw away as kids. The quality is so distasteful I am nauseated every time I look at it. There are also several scratches on the ring, deep impressions that look like tool marks, as well as, what appears to be sloppy soldering. The wedding band is also scratched and of equally poor quality.

The wedding band is nothing like the on-line picture, especially when placed under the engagement ring. They do not match at all, and I find it appalling that they could actually be considered a set. The picture of the set advertised shows a band width that matches one side of the "twist" or "vine," not the width of the entire engagement ring. They also appear to have different finishes. There is a deep channel inside the band, which makes it impossible for it to be engraved. The website does not represent a hollow band, but instead shows a full smooth band without sharp edges. The sharp edges of the groove make the band extremely uncomfortable to wear and it looks very cheap. The quality is something that I would expect from a big-box store, not a custom jeweler who boasts, "Everything at Beverly Diamonds is held to outstanding and exceptional standards. Our custom made jewelries are hand made and hand set by world class groups of experts. We never compromise quality and cost of products. Our aim is Excellence." 

I had the engagement ring assessed by two separate jewelers. One a Certified Gemologist graduate from AGS and the other certified from GIA. Both agree that the stone sold to me is a low end I2 - I3 diamond. A few of the words I heard were large feathers, cloud, crystals and twining wisp. There were also notes such as off center, out of round and faceting distortions. I was advised that a GIA report would be a waste due to the diamond being of such poor quality.The only reason to obtain such a report would be to establish, in writing, the gross misrepresentation of an I2 diamond being sold as a VS2, and to prove the report sent with the ring from the Diamond Institute of America is a flagrant exaggeration and a means to further perpetrate this fraud.