AJ has an old knowledge base understanding of rankings. He tries to convince you of rankings/traffic through the use of infographics, and promotions through fake personas, but his methods will get you penalized quickly. He creates a strategy for you that will take a minimum of three months, and keeps you believing that the traffic will come, and prolongs your anticipations for more more services after a fake evaluation that's generated off of a purchased tool. DO NOT use his services, you WILL most likely fall victum to Google Penalty. I'm not the only one that he's ruined.