- Report: #1228068
Complaint Review: KICKSTARTER - Internet
Reported By:
Dalai_Andi -
Mount Colah, Other, Australia
Submitted:
Updated:
-
Author Not Confirmed
Why?
KICKSTARTER
Internet, USA
Phone:
CAN'T LOCATE
Web:
https://www.kickstarter.com/
Categories:
Business Rating:
(0)
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KICKSTARTER BETTERBACK I HATE INJUSTICE. SO I MUST TELL YOU ABOUT KICKSTARTER & BETTERBACK Internet
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I hate injustice. And the “BetterBack” lady is not being fair dinkum. The concept she presents through KickStarter for funding has been around for many, many years.
In Australia the product NadaChair has been seen at Shows for over 20 years. There is nothing new about the BetterBack KickStarter promo and so the BetterBack lady is attracting money on a false premise.
But my real issue is with KickStarter. How can the Kickstarter people lie straight in bed? In their “Terms of Use” they say … Don’t lie to people. Don’t post information you know is false, misleading, or inaccurate. Don’t do anything deceptive or fraudulent…..
And yet here they are endorsing an operation that is essentially false. I really don’t know why. The marketing integrity of KickStarter operations screams “delete this now … it compromises all that we are about”. The only reason that I can see for not doing this is that they are collecting a financial slice of the action??? All I can say is : "KickStarter - if this is so, its just not worth it - it will cost you alot more than you get from BetterBack".
1 Updates & Rebuttals
BetterBack Official Company Response
San Francisco,California,
USA
BetterBack Official Company Response
#2REBUTTAL Owner of company
Thu, October 20, 2016
Hi there, this is Katherine Krug, from BetterBack. We wanted the opportunity to officially respond to claims that the BetterBack is a copycat of the Nada Chair, with a few important facts.
- BetterBack is only one of a half dozen products that is rooted in a similar design. Other comparable products include the VertiBack, the Got’urBack, the Easyback, the Supportiback, an the NadaChair. All of these products feature an element that fixes to the lower back and adjustable straps that fit to to elements that go around the knee.
- In developing the BetterBack, we worked with world-class industrial engineers and numerous beta testers to inform our product features. It is this research—which we invested in significantly—that makes BetterBack distinct from any other competitor.
- We regret that the developers of the NadaChair have worked so hard to discredit the BetterBack, and to do so without acknowledging that the NadaChair’s design patent has long since expired. We believe that if NadaChair had a legitimate claim against us, they would have gone to the courts to settle it instead of going to the press, yet NadaChair has ever taken legal action against Better Back. It is also notable that NadaChair has singled out BetterBack with copycat claims while doing little or noting to besmirch the VertiBack, the Got’urBack, the Easyback, or the Supportiback. We believe that a single factor—our wild success—had made us a target.
Innovation itself is about the application of new ideas toward creating an opportunity or solve a problem. The BetterBack has seen phenomenal sales and rave reviews from customers, due to the unique care we put into crafting an excellent product. Our intention in building BetterBack has been to improve the lives of back pain sufferers and to help prevent chronic pain among others, a goal we have pursued both legally and ethically.
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