- Report: #1401751
Complaint Review: Zillow - Seattle Washington
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Zillow
1301 Second Avenue. Floor 31 Seattle, 98101 Washington, USA
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www.zillow.com
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Zillow Premier Agent Does Not Keep Promises Made During Advertising Account Opening Seattle Washington
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In April 2017 I contacted Zillow Premier Agent after receiving calls and emails that leads were tremendous for dollars invested. I had initially budgeted $300 per month but the account rep told me that to have 20%+ share of the zip code market with a minimum of 10 monthly leads and an ROI (return on investment) of 4%, I would need to invest at least $640. The agent said that the additional $64 bonus money he was giving me would get me to this point. The agent shared screen shots with me showing me lead activity and ROI activity. He told me I need only convert one lead to pay for it all and was confident that with a 4% ROI that would not be an issue.
Here is it now September 2017, 5 months later. I'm lucky to see 3 "leads" per month. I have zero ROI. Sometimes I go into the Zillow advertising account to see activity and they will claim I've had phone leads. Hmm... my phone never rung with this lead they speak of. On the rare occasions I've actually received an online form inquiry, I call the consumer immediately, text and email. No response from the efforts. I find this incredibly odd since supposedly the consumer has requested info. I've even started wondering if Zillow employees submit fake leads to manipulate things. I have no proof of this but on other advertising sites I've used the consumers typically give some sort of response. When I spoke with my account manager they try to train me on contacting for-sale-by-owner listings. I was like, "Um, I'm not paying you $640 a month for training. I'm paying you for leads. Send them."
In short, I've taken $3,840 hard earned dollars (and food for my family) and literally stuffed it in an envelope sent to Zillow with absolutely nothing in return but a premier agent badge on my name in their website. Zillow is savvy about how they lock you into the contract and if you attempt to cancel your payment they will come after you and charge you even more. Dirty business practice. Lesson learnedd that if a company must lock you into a contract and hold you hostage, they have issues delivering on their promises.
If you are reading this and considering Zillow, please reconsider. Take your hard earned money and invest in door hangers, post cards or a really fancy food truck open house to intice potential clients.
