Owner John Wheeler and 'VP' Marta Sawala are no strangers to shady, greedy activity and behavior. A deeper search into the two shows lawsuits, legal issues, and bankruptcy, for example.
This isn't John Wheeler's first time scamming women via fitness facilities. In the 2000's he opened women only gyms called Fitness One in the Toronto area (quick google search will lend these results). The same types of reviews as 360 Active (extreme 1 stars and 5 stars) were all over Fitness One's forums during their time opened: high employee turnover, employees complaining of not being paid, members being charged even after cancelling memberships, shoddy facilities and service. In fact, 360 Active and Fitness One even have some of the same 5 star reviewers- despite the fact that Fitness One closed years ago and with a horrible reputation, some of 360 Active's 5 star reviewers have suddenly gotten the urge to recently give glowing 'reviews' to Wheeler's closed Fitness One gyms, conveniently after the facilities were linked in 360 Active reviews showing Wheeler's scummy past. For example, the names jennnxx and SandrasNie pop up on both, and 360 Active's 'VP' herself recently gave Fitness One a 5 star while simultaneously slandering a 360 Active employee. In terms of other fake 360 Active reviews, men have somehow reviewed these women's only facilities, it's been pointed out that some 5 star reviews are from before 360 Active was even open to the public, and others have been called out as written by employees, which tend to pop up right after a negative review does. Many of those truthful negative reviews on their google reviews have had the text removed from them or simply removed completely from the google reviews, or moved to the 'not recommended section' of yelp. Mine included. Their PR person is quite busy trying to clean things up on a constant basis. Reviews pop up and disappear a few days later.
The few responses so far on review forums to these dots being connected and information being made public have been thinly veiled passive aggression claiming it's rumors or lies, slander, a 'disgruntled employee', etc. This is untrue. They are simply facts that can easily be obtained and speak for themselves as a warning to those interested in signing up for these facilities or any business involving the owner/operator.
If these facilities spent half the time focusing on their customer service, being honest and professional, working on the upkeep and quality of their facilities and services, and not ripping people (women, at that) off, as they do hastily removing negative reviews or trying to cover them up with their own 5 star reviews, they might actually have been a success by now. However, these two have already been proven to be dishonest and piggyback off of others and women need to be aware of that.
As mentioned in one of their current yelp reviews (again, check the 'not recommended' section), buyer beware.