abraham1122
Burbank,#2Author of original report
Tue, November 06, 2012
There are many sources for advertising standards directed toward the media:
FTC "SCREENING ADVERTISEMENTS" "A GUIDE FOR THE MEDIA" speaks to publishers and broadcasters about "all purpose advertising screening tips".
"STANDARDS OF PRACTICE OF THE 4A'S" (American association of of advertising agencies)
"LOCALSEARCH ASSOCIATION" "ADVERTISING SPECIFICATIONS MANUAL" (Standards, rules, and guidelines to the yellow pages industry).
The Yellow page (print directory) referred to in my complaint is for Burbank, Ca. The same deception of fake address advertising is now over the entire los angeles city and county.
The "Fake names" are unregistered, unlicensed company names. There is now way for myself or a consumer to find the fake company other then by the phone number itself. If something goes wrong with the service or if the consumer should get injured, the phone number can be blocked or changed and the service person can disappear.
The fake addresses are exactly that= no company at the address listed. Many of the addresses are malls, restaurants or between addresses (non existent).
I do have sour grapes regarding this situation. Many of my true legal competition have lost their businesses. I am on the verge of loosing mine. I have been fighting this for 4-5 Years now. I have gotten nowhere with AT&T, YP or Pacific Bell Directory.
Ken
Colorado,#3Consumer Comment
Sun, November 04, 2012
the area the directory is circulated in?
I'm also unaware of any "industry standard" for screening out these "false and deceptive" ads.
Which standard is this?
What is fake about the names?
Sounds like sour grapes.