Nesst
Scottsdale,#2UPDATE EX-employee responds
Mon, July 23, 2007
As a former employee at CSC, I was able to see the tide of franchisees flooding the training sessions offered by Coldstone, (Ice Cream U). Each individual was enthusiastic about the opportunity to be part of one of the highest ranked franchises in America. I knew then, by my simple junior high school math, one could merely realize a one-store profit net of around $40,000 annual, for the AVERAGE store. Not exactly a survival income for a family... I also was privy to the frenzied enthusiasm injected into the entirety of Coldstone's conglomerate. I'm no Harvard grad, but it seemed to me the focus was to give the franchisee an OPPORTUNITY to own several stores, having busted their collective rumps proving success. I saw successful owners having more and more free time as they increased their investment position, (more stores), by managing their business, rather than running it. I won't deny there is favoritism, nor that it's hard, laborious, and quite taxing to one's personal life, though the fact remains, nothing good is ever simple, particularly in the food business. It was apparent, the magic number for success was set at a goal of 5 franchises, and when this was achieved, Mr. Ducey had no reservations as to where his bread was buttered. One would have to have committed heinous crimes at that point to be considered a "problem", and thus received preferential treatment from the Creamery, unfortunate, but true, and true in any business. I cannot speak for Franchise Relations regarding disclosure of potential income, but I also cannot fathom investing a small fortune, time, and emotion, into an endeavor I have not researched the bottom line. At the time I was there, it cost around $400K to open a store. So just breaking even means about 200-300K serves, after employees, rent, Sysco, etc... That's a lot of traffic. So, it seems you feel betrayed by CSC, when in fact there may have been a few major oversights when you began this journey, easy to do when the CSC enthusiasm train rolls in. The network provided internally, as well as with your Area Developer, are often times overlooked by many, but are proven invaluable for even the savvy. And trust me, I know some AD's are less than constructive, but that's why you have always had Mr. Ducey's phone number. They don't want you to fail, just achieve. If you feel like you're not getting the attention you need, keep knocking on that door. Someone will eventually have to answer, and I know they want you to be successful, for both of your sakes. Regards, Rick
Stick
Phoenix,#3Consumer Suggestion
Mon, May 21, 2007
why does Cold Stone Creamery go to court so MANY TIMES? http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2001-018257 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2004-004536 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2004-018027 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-009312 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2002-024518 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800
Stick
Phoenix,#4Consumer Suggestion
Mon, May 21, 2007
why does Cold Stone Creamery go to court so MANY TIMES? http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2001-018257 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2004-004536 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2004-018027 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-009312 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2002-024518 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800
Stick
Phoenix,#5Consumer Suggestion
Mon, May 21, 2007
why does Cold Stone Creamery go to court so MANY TIMES? http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2001-018257 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2004-004536 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2004-018027 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-009312 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2002-024518 http://www.superiorcourt.maricopa.gov/docket/civil/caseInfo.asp?caseNumber=CV2006-010800
Lee Ving
San Francisco,#6Consumer Comment
Wed, May 16, 2007
It certainly wouldn't surprise me if the brunt of Coldstone's revenue is generated simply by ripping off their franchise owners. It certainly doesn't look like they sell much ice cream. My local Coldstone has changed owners 3 times in 3 years. The store always seemd empty, and I attributed it to the fact that maybe my neighborhood just couldn't support an ice cream store. But then, a Baskin Robbins opened, and it enjoys a brisk business. It's no wonder, as their prices are significantly less than Coldstone. Most likely the Coldstone owners are forced into charging $7.00 for a scoop of ice cream to cover their outrageous costs. I know someone who had a friend that bought a Coldstone franchise, and unfortunately, they got completely wiped out.
Cory
San Antonio,#7Consumer Suggestion
Tue, May 15, 2007
That sounds about right for most franchises. Been in business for 23 years. Have had my own shop for the last thirteen and a half years. Work six days a week. Last vacation I took was in 2003. Maybe I'll take one this year, maybe not. I love what I do. I'm 50 and I can see myself doing this for the next 25 years. MY experiences with most francises are, they ARE a ripoff. IF you're thinking of getting into that type of business, go to work FOR SOMEONE ELSE, for a time, say 6 months to a year, in that business. You'll learn a heck of alot more, get paid to do it and it won't cost you your life saving. I know a couple of people that found out they didn't like; food places, copy places, oil places, mail places and frame shops. The best example I ever saw was one franchise that set you up as a jewelry repair place. They wanted OVER $100,000, PLUS, YOU had to sign the lease and buy the equipment AND pay them a percentage of the GROSS for years to come. I set one guy up for under $40,000, in a full store, and he doesn't have to pay anyone a dime. I know of one mail box franchise that got sold to three different guys. None of them could make any money at it. It was just a matter of watching how long they lasted until they went through all their savings before they closed it down.