SCENARIO: As a prospective roofing consumer in Massachusetts, residential-commercial-industrial, you have a need and/or want some type of roofing advice, repair or replacement. So, you do what everybody else does with a roofing need... you look online for a roofing contractor.
Your keywords "roofing contractor/roofing company near me/need roofing repair/service or replacement" and the "like" bring you "search results", either organic or cost-per-click. Either way, you get some results that are focused on your roofing need. As a roofing consumer... or any consumer regardless of service or product... you expect that the results have FILTERED OUT SCAMS, FRAUDS and DISCEPTION. NEWSFLASH: Results do NOT filter out the aforementioned!
That's right: SEARCH RESULTS ARE NOT ALWAYS TRUTHFUL. This fact is unfortunate as every single consumer is entitled to full disclosure... paramount to this is TRUTH in ADVERTISING... so that the consumer can make an informed decision that is reasonable, suitable, beneficial and valuable to their particular circumstance. Unfortunately, this NOT always the case.
Internet results do NOT always bring best case search results to the consumer.
Federal and State laws, with regards to consumer advocacy, HARDLY ever control search results.
Internet results are as easy as "apple pie" to manipulate.
NEGATIVELY manipulated search results, "FALSE ADVERTISING", are rarely penalized.
The consumer who falls prey to FALSE ADVERTISING, 'bait-n-switch" advertising and engages and/or contracts with the "SCAMMER" ... PAYS THE PRICE OF THEY'RE BEING MISLED... at the moment, or over time... but eventually, the consumer DOES PAY for failing victim.
One such company that has practiced this behavior ONLINE, IN PRINT and IN PERSON is Dan Gibbs, owner of Gibb's Roofing Company / Gibb's Remodeling, 4 Derby Lane, Marion, Ma 02738 and/or 175B Blackamore Pond Road, West Wareham, MA 02576. SAME LOCATION--- 2 different addresses ... who know's how to explain this?
Not only does Dan Gibbs FALSELY ADVERTISE, but he does it with the blessing, apparent authorization of two of the biggest names in roofing: GAF/GAFMC Roofing Corporation, Wayne, New Jersey and VELUX skylights in Fort Mill, SC. That's right, CORPORATE ENTITIES such as GAF/GAFMC under the direction/authority of their Regional Repressentative Drew Paetow and Cheif Counsel Rachel Engelstein, and Regional and District Representatives Dave Poikenon and Tim McNeil of VELUX skylights have been supportive, enablers and FINANCIALLY REWARDED by these endeaver(s), ... EVEN AFTER BEING REPEATEDLY MADE AWARE IN WRITING (emails and texts) and IN PERSON and/or via telephone conversations.
SIMPLE: Dan Gibbs falsely advertises his credentials of GAF and VELUX products, services and warranty(ies) EVERYWHERE, including his self-proclaimed "BEST ROOFING COMPANY TITLE", the consumer has NO real knowledge or experience in making an INFORMED decision, makes the purchase and then is handed a SUB-PAR WARRANTY OR GUARANTY. Dan Gibbs gets CAUGHT, it's brought to the attention of MA Building Departments (Rochester, Wareham, Marion, Mattapoisett to name a few), Home Improvement Contractor Board of MA, and GAF/GAFMC and VELUX and Dan Gibbs continued to operate in the same manner... VOID OF REAL CREDENTIALS, BUILDING PERMITS, SUB-PAR WARRANTIES.
WHAT DID GAF/GAFMC and VELUX do about it once notified having taken place for YEARS? ... rather than penalize Dan Gibbs, they promoted Dan Gibbs to HIDE THEIR LIABILITY... and they do so today.
Who should be mad? Other roofing contractors who operate legitimately filing for and securing buuilding permits, other roofing contractors who PAID years of experience, took tests and were held to incredible standards to enjoy and present the right of acknowledgment subsequent to their efforts, and HAD TO PAY LOYS OF MONEY TO BUY THEIR CONSUMERS/CUSTOMERS BETTER MATERIAL AND HAD TO PAY OUT OF THEIR POCKETS TO SUPPLY THE RIGHT WARRANTY/GUARANTY TO THEIR CONSUMERS/CUSTOMERS. NOTE: Lesser materials come with lesser warranty. "LIFETIME" has many definitions under GAF/GAFMC... and the consumer who was BAIT n SWITCHED from GAF/GAFMC Golden Pledge back to SYSTEMS PLUS without knowing it.
WHY? : MONEY. Money to Dan Gibbs... Commisions to area salesmen of GAF/GAFMC and VELUX and GAF/GAFMC themselves.
What if a contractor wasn't: 1) supplying Worker's Compensation to it's "employees" , instead paying them cash (they get hurt on a consumer's property, UNDER Massachusetts state law, that employee can file suit against the property owner), 2) sold a consumer a better product but delivered lesser, the warranty isn't worth s..t, 3) pulling permits and something happens that involves insurance NO PERMIT... CONSUMER PAYS FOR DAMAGE AS AN ILLEGAL INSTALLATION, 4) doesn't pull a permit on an ASBESTOS PROJECT and gets caught by OSHA or Department of Environmental Protection... contamination spreads... CONSUMER PAYS, and/or 5) dumps illegal debris? CONSUMER PAYS.
What if a license is in a different name?
PROTECT YOURSELF AS A CONSUMER: Get a "CERTIFICATE of INSURANCE" from the roofing companies insurance agent, make sure all of the "employees" are on the payroll NOT being paid cash, match up the LIFETIME warranty to the weight of the shingles or other products, get a Building Permit and post it in your window.
BEWARE: GAF/GAFMC Roofing Corporation and/or VELUX allows contractors to FALSE ADVERTISE and/or be drug users... see UPLOADS.
LASTLY: Spend your hard eraned money where you can be better served CERTAINTEED ROOFING / WASCO skylights.