Hygienitech Systems
Punta Groda,#2REBUTTAL Owner of company
Mon, October 08, 2012
First of all, this complaint was filed 5 years and we have posted a rebuttal to it several times in the past so it is not fresh in our mind as to what conversations and other communications we had with Vincent. Since we have successful 853 Authorized Hygienitech Service Providers operating more than 3000 of our systems in 76 countries around the world, I would like this opportunity to clarify several points Vincent made as their inaccuracy.
The mattress cleaning and sanitizing business has been around and continues to thrive in European countries. As a matter of fact, some countries require that hotels sanitize their mattresses on a regular basis.
The complete Hygienitech System and equipment package costs $5450, including shipping to any location in the USA and Canada, not the $8950 that Vincent claims to have paid.
Passing out a couple of hundred flyers is by no means a measurement of a realistic response. At best, and we do not know how he distributed the flyers or what their message was, any marketing or advertising professional will tell you that the best response you can expect from distributing a couple of hundred flyers is 1-3%. This is a real number and the response is entirely dependent upon the message and the call to action contained in the flyer. Did the flyer he distributed promote and emphasize the fact that Hygienitech will come to a person's home and do a FREE contamination test? We do not know how and where he distributed these flyers and what the offer was other than using his niece and nephews, instead of having them professionally distributed.
And equally as important, people do not respond immediately to a first time offer or flyer. It takes mulitple distributions which is why your major advertisers send you offers every week or so. There is a method to their madness and it takes multiple exposures to an offer to get someone to react. If one flyer would build a company and get a business started, then every big advertisor would save billions of dollars by just taking out a big ad in a mjor newspaper, sending one direct piece or running one TV spot. It take repetition and not have kids running around a neighborhood putting flyer in mailboxes or on cars or wherever they were instructed to put them.
We did not send him flyers becasue we recommended that he use the professionaly designed and market tested 4-color brochures that have the headline: Are You Sleeping With the Enemy, but he neglected to take our suggestions.
Hygienitech is not a franchise and we do not dictate pricing. We provide guidelines only and these are based on surveys we conduct regularly with our existing service providers. $65 would not be a good introductory price and if Vincent read our operating manual and used the advertising and promotional materials we provided him, he would not have indicated any pricing in his flyer.
We did everything in our power to help Vincent develop his Hygienitech business, but as in any business, success, or the lack of it, is highly dependent on the individual and his or her motivation. We cannot make everyone a success, we can only provide them with the tools to be successful. How they choose to use these tools, or not use them, is entirely up to them.
We have an entire staff of support people here at Hygienitech and I find it hard to beleive that he or anyone else who has purchased a Hygienitech system could not get the assistance they asked for.
Finally, no one ever gets "stuck" with one of our patented systems. We will either find them a buyer for their used system or the company will offer to buy it back at a reasonable price, provided the system is in good condition.
If you're concerned about the level of support we provide, then we would be happy to provide you with a reasonable number of randomly selected names of Hygienitech service providers so that you can talk to the people that are performing our services every day to private homes, hotels, college dormitories, assisted living centers, government housing, military bases, cruise lines, time shares, resorts, even a few airlines in some countries.
Doug Cerrito
CEO
Hygienitech Systems LLC