- Report: #70829
Complaint Review: Kentucky Fried Chicken - Louisville Louisville KY Kentucky
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Kentucky Fried Chicken
1441 Gardiner Lane1441 Gardiner Lane 1441 Gardiner Lane Louisville KY 40213 Louisville Louisville KY, 40213 Kentucky, U.S.A.
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Kentucky Fried Chicken, KFC, KFCH KFC advertising misleading and fraudulent Louisville Kentucky
BUYER BEWARE! Kentucky Fried Chicken makes offers on Television and in storefronts which are misleading. Earlier in 2003, national television ads promised six pieces of chicken for 4.99 or fifteen pieces of chicken for 9.99. Fine print flashed for two seconds on the television ad stated the offer was limited to legs and thighs only, but did not give sufficient time or type size to comprehend this message. Similar small type adorned storefront posters which was illegible from a passing car.
Now, the company is making a similar offer with legs, thighs and wings. However, they show someone clearly eating a breast and boast about the nutritional facts of eating the breast. A paragraph of tiny print remains on the screen which only because I was able to pause explains that the "bucket" only contains legs, thighs and wings and that breast substitution charges apply. It has also been my experience that when purchasing twelve pieces, you don't recieve a bucket but a BOX. Why is it acceptable for a multinational company to lie to millions of people, many of whom work too hard and are too busy to read the fine print? There are laws against this kind of thing!
David
Santa Cruz, California
U.S.A.
Now, the company is making a similar offer with legs, thighs and wings. However, they show someone clearly eating a breast and boast about the nutritional facts of eating the breast. A paragraph of tiny print remains on the screen which only because I was able to pause explains that the "bucket" only contains legs, thighs and wings and that breast substitution charges apply. It has also been my experience that when purchasing twelve pieces, you don't recieve a bucket but a BOX. Why is it acceptable for a multinational company to lie to millions of people, many of whom work too hard and are too busy to read the fine print? There are laws against this kind of thing!
David
Santa Cruz, California
U.S.A.
2 Updates & Rebuttals
Aaron
Fresno,California,
U.S.A.
Clarification of the advertising as explained by KFC corporate
#2UPDATE Employee
Wed, March 03, 2004
I do agree that they should have advertised that 12pc special....ALOT better and I did contact corporate to be able to answer questions about it. For the 7pc for 4.99 and In the memos sent out to each resturant spcificly said "when Explaining the meal MAKE SURE that you say that it is legs and thighs ONLY! For the 12pc special #1 the 12 pc special came with 3 breasts, 3 legs, 3 wings, and 3 thighs Anymore breasts will cost 1 dollar extra But then again I am not from southern california and my franchisee company does not have any stores in southern california. But we are located in central california and i can speak for my company when I say that we give chicken IN BUCKETS! as it was ment to be served in.
Tim
Valparaiso,Indiana,
U.S.A.
False advertising in a nutshell
#3Consumer Comment
Tue, November 04, 2003
The problem, David, is that there generally ARE NOT laws against this kind of thing. Laws against "false advertising" are generally contractual in nature - meaning that for someone to be guilty of false advertising, they would have to have breached a contract. Not to get too involved in a contracts lesson here (which I really couldn't do anyways because I don't know much about them) but advertisements can sometimes be construed as "offers," the acceptance of which forms a contract. In order for an advertisement to be construed as an offer it has to be pretty darn specific as to the terms, which television ads generally aren't, and thus T.V. ads are usually seen as mere "invitations" for the consumer to make an offer (I offer to pay you 7 dollars for a bucket of chicken, vs. I accept your offer of a bucket of chicken for 7 dollars). It's a pretty garbled and nonsensical area of law; the long and short of it is that companies have a great deal of leeway to present an ad that deceives the consumer into misconstruing what the ad is actually selling, and what it actually costs. Unfortunately, this type of advertising has become the norm in America. It seems that everything you buy nowadays either costs more or is worth less than what was advertised. The RipOffReport is fast becoming the consumer's best weapon against these and other deceptive practices, and should probably be mandatory reading for our nation's legislators.
