Joseph Serafano
Plantation,#2REBUTTAL Owner of company
Tue, September 14, 2004
My name is Joe Serafano I am the CEO of Serafano Enterprises. After one of my happy customers saw this website, and saw what was being said about the sale of a product that many people have been very happy using contacted me right away. I was compleatly shocked at what a former employee of my company had to say. It just so happens that the employee who had all of these bad things to say had been terminated from the company due to the over abuse to drugs which led to missing work and not doing their job properly. First of all here at Serafano Enterprises we sell a number of different products and services including. Web Design, Web Hosting, Business sales leads, and computer software. From my understing of the letter written here against my companys product. It sounds like they are talking about the AdPro Extreme Software. This is a software program that is designed to market any paticular business or service on the internet. The makers of the sofware program are from France and New Hampshire. They sold the software resale license to my company for $100,000. The software program does work and does indeed do everything that our sales dept says it does. There has been many happy customers of Adpro infact several poeple save so much time and money using it to market there business, or service they often refer other people to our company so that they may also purchase the same software program to market there business on the internet. The AdPro software can be used to market so many products, business, or services that the program can and will in most cases pay for itself. I really have no idea where anyone could possibly think that the AdPro is a scam, or that I am a scam. I would never scam anyone out of anything. A scam in my eyes would be something that didnt work, or if someone purchased a product and the product was never shipped. Every customer who purchases the AdPro is told before purchaseing the software that they must have an IBM computer and must be using at least Windows 98, XP, or 2000 Pro. Any other computer or system will not support the Adpro software and therefore will not work AT ALL. I have had a few customers that had problems due to this paticular situation. I did resolve everyone of their complaints by offering the customers a full 100% refund of the purchase price. I think in most cases with the Adpro software, or any other marketing software that sometimes people get frusterated if they do not achieve there expected results. We cannot accurately predict the volume of responses a customer will be able to achieve and we do not make any such promise or guarantee. It is very simple in advertising if something isn't getting you a good response just change what you are advertising, the website, ads going out, the format, wording, or any little change could make or break your entire advertising campaign. Advertising is a numbers game if something isn't working (Tweek It) change it. It's as simple as that. It doesn't mean that you have been scammed it just mean something isn't catching your customers eye and that you need to change whatever your ads are saying. For the record here at Serafano Enterprises we value our customer service. All of our customers are very important to our company all of our products and services come with compleate 12 hour a day customer service here to assit anyone's questions or comments. If anyone at all seems to have a problem with any of our products or services and would like to have a refund, in most cases if you refurn the product to us, and it is not damaged we do not have a problem giving our customers a refund of their purchase price. If you are a customer who has had us build you, or your company a website on the internet and would like to make any changes to your company's website we will make any changes you would like to your website free of charge. I do appoligize for any un-true mis-leading comments that have been made by a teriminated ex employee who is probably upset more with themselves for what they did to get fired rather than our company as a whole. I hope that this explantation will help for anyone to better understand the situation and to give my company Serafano Enterprises the fair chance that we deserve. Give us 1% of your trust and we will earn the other 99% Thank you and please if you have any questions or concerns about a Website that we have built for you, or a product you have purchased please give me a call personally toll free at 1-866-215-5037 I will be happy to hear from you. Thank you for allowing me to explain my company's side of the story. Sincerely, Serafano Enterprises
Anonymous employee
Plantation,#3Author of original report
Tue, August 17, 2004
4 IMPORTANT THINGS YOU CAN DO: The first thing to do is report this matter to the Florida Attorney General Consumer Protection Division. This will alert the local agencies to possible unfair and deceptive trade practices. The Toll-free number within Florida is 1-866-9-NO-SCAM The URL for everyone outside of florida: http://tinyurl.com/54s7c The second thing you should do is report this company to The U.S Postal Inspector. They will investigate possible consumer and mail fraud. The complaint form is located at: https://www.usps.com/postalinspectors/fraud/MailFraudComplaint.htm The third thing you should do is initiate a chargeback on your credit card. If you purchased this within the last 30 days by law you are entitled to a refund because it was a phone solicitation purchase. Alternately you can stipulate that the merchant was selling a fraudulent product. Your credit card company will assist you with this process. The fourth thing you should do is file a complaint with the Federal Trade Commission. This action is very important as it alerts the federal government to possible interstate fraud and unfair and deceptive trade practices.. The phone number for the FTC Consumer Fraud complaint line is: toll free 1-877-FTC-HELP (1-877-382-4357). The hyperlink for the Federal Trade Commission Complaint form is: https://rn.ftc.gov/pls/dod/wsolcq$.startup?Z_ORG_CODE=PU01