I used to shop at Trader Joe's - his prices were so good,
But now it would be rare to find me in his neighborhood.
A mark-up here, a mark-up there - and then, before you know
You're paying almost twice as much from a short time ago.
But never fear, wine-drinking dear - the benefit's for you;
For there's a law for Charles Shaw to always sell at 2($).
Such marketing approaches tend to make the shopper stagger,
Once-trusted Joe becomes the foe with his price-gouging dagger.
Joe, since you often change your name to help your products sell,
Another fitting appellation suits you just as well.
It's rather catchy...witty...cute, like Fearless Flyer prose;
Just drop the "T" and there you be: you're simply Raider Joe's!