In one word - EXTORSION. Unless you are a paying customer - positive reviews get randomly removed, and negative review wtihout ANY facts stay, like this one:
20 40 Samantha W. Let's start a lovealution San Francisco, CA Compliment Send a Message Follow This Reviewer 10/30/2006 I HATE ..... Rude Rip Off Rats
... while good reviews from real customers get removed. No one to talk to, nowhere to email, no recourse, UNLESS you cough up $3,000 a month. What a great business idea! Scicilian Mafia really missed the Internet train with this one, becuase it would make a great Sopranos episode