Complaint Review: 411service.net - 2235 E. Flamingo #113 Nevada

It sounds like you had the misfortune of running into a salesperson who did not understand the product that he was selling, we sincerely apologize. This sales person is no longer with the company.

Our salespeople go through a week-long training process where they learn our product inside and out, and they should have been able to tell you that we do not monitor AdWords and Google Places placement.

At the time of this complaint we did not offer AdWords at all, so we are not sure why this salesperson would mention that program. Today we do offer AdWords campaigns as an added service, but generally this is for existing customers who we have already placed on the first page for their key terms and only after we’ve determined this program would be beneficial in their industry and in their area. Not to speak too much of a service we did not offer at the time but; we create an optimized landing page specifically for those keywords and terms, optimize the CTR of the landing page, and carefully monitor the campaign for as long as the customer continues this service, constantly adjusting the landing page, key terms and more to ensure the client is getting the most return on their investment. We do not simply monitor any of our services. Again though, we did not offer this in 2010.

Please allow us to give a proper breakdown of our starting services:

1. We build from scratch a multi-page website for our customers so that we may optimize it from the ground up.
2. We use a very advanced system for locating a list of key terms which leads to sales for businesses in a specific industry and in a specific area. It should be noted that this is not the type of generic world-search breakdown of all internet users—it is for a specific area and a specific industry. It is also not simply the most popular key terms, it is a list of the terms which sell better which is usually a different thing entirely. No free engine anywhere offers this type of breakdown, in depth analysis and specific research.
3. We build a site which is 100% mobile compatible, because as you know more and more individuals are looking up businesses on a mobile device. We make sure our customers have one which runs extremely smoothly, and this too is optimized using tools not available for free anywhere.
4. Placing businesses on local Google Maps is a service we provide as one part of the package, but again we offer optimization of that listing, not simply placing a business there. If a business has not yet been submitted to Google Maps, of course we do that for them, but the optimization is what we sell. This too is for the key terms that sell, not the business name, and that’s important because many customers do think initially that optimization is simply the business name.
5. We create a marketing video on YouTube for each of our customers and optimize this as well.
6. We then locate a list of at least 100 relevant directories for that business which are shown to perform well, please note this is not the list of directories anyone can submit anything to, our list is carefully vetted to ensure our customers get only useful listings and no harmful listings according to their area and their industry, which is a very important detail often overlooked.
7. For as long as a business is a customer a team we have assigned to that business adjusts optimization for improvements and according to changes (this can be Google changes but also competitors, changes in how backlinks are performing and therefore the business, and even the search pattern of potential customers), and they dedicate several hours to each business every single week.

As you can see there really is not a single thing we offer which is as easy to do as perhaps our salesperson communicated. And we believe that if you compare that price you mentioned to others who offer only the optimization and not all of these other marketing tools, you will find our prices are quite competitive. You will also find that employing anyone to do a fraction of this work in-house will cost you exponentially more.

As for the salesperson mentioning the name of a competitor--

Yes, we research businesses intensely prior to offering a deal to them to ensure that we are able to live up to the promise of first-page Google Business Listings according to those popular key terms discussed above. This is a good thing. Whether a business hires us or not they should see what competitors are doing online. And while it may have been the case that we had found that we could offer a similar plan to a competitor, he or she certainly should not have framed it as a threat.

We hope that we have been able to clear up any confusion, and again we sincerely apologize if you had a negative experience with one or our representatives.

Let us know if there is anything else we can do for you,

Thank you.