Steve
Houston,#2Consumer Suggestion
Sun, February 22, 2009
So in six months you received no phones calls at all. Then you must be out of business. I don't know any business that can have no customers for six months and remain. If what you mean is you received no phone calls from people saying they saw you on a grocery cart and decided to call then of course you didn't. It's impression marketing. Nobody is going to tell you they came in from your ad on a grocery cart, though it is likely they recogzized your comapny because of seeing you there. The fact is everybody that pushed those carts saw your ad and it made an impression. I never cease to be amazed at the lack of knowledge of how to market and run a business the average business owner has.