The Original Universal Rock
Corona,#2Consumer Comment
Fri, June 27, 2008
I'm the owner of Universal Rock also known as Universal Rock Pools, I met Mr. Dennis Levine while he was working as a salesman for Sunset Pools. I did the rock work for Sunset pools for many years. He had approached me about buying my company, which was not for sale. Within a few months of our conversation I started receiving phone calls about the advertising we were doing, people were seeing ads everywhere. Our deliveries were being mixed up, we would receive past due bills that belonged to the fake Universal Rock Pools and Spas, Inc. I failed to mention I have held the DBA Universal Rock since 1991. I was told Dennis Levine had stolen the 800 phone from Sunset Pools for two weeks and diverted the calls to his number in order to steal leads from them. He used Sunset Pools logo in his ads, my company name and pictures of Rock Formations work. I contacted the same lawyer that Sunset Pools obtained to sue Dennis Levine. My wife phoned Mr. Bello and questioned him as to why he would steal the name of our company, he informed her he could'nt care less, and if she had $15,000 he would get her a pool license. She asked him if he was aware of our company, at first he said no, and then he said I had not shown up at his home several years prior to this, she said so you were aware that you were stealing our name and he hung up on her. He also stated that he had nothing to do with the running of the company and she needed to talk to Dennis Levine. I can only imagine how the homeowners feel that were taken in by Mr. Levine, with no construction background, other than selling pools, (to my knowledge) I knew it was only a matter of time before things would catch up with him. This has caused not only financial losses for me, but great emotional stress. I take my reputation very seriously, I'm a member of the Better Business Bureau with a AAA rating, I have spent many years building my business and earning the trust of my loyal customers. I have had phone calls from customers that thought they were calling me and reached the phony Universal Rock Pools and Spas, Inc. they were told that they were affiliated with us, inorder to steal their business from me. There are so many situations that have occured in the past few years that it would take far too much time to mention them all. If I can be of help to any customer that was cheated by Universal Rock Pools and Spas, Inc. please feel free to contact me. My office number is (951) 272-1568 or my cell (714) 396-5451. Respectfull yours, Daniel Clark Universal Rock Pools