The company emails a free trial offer and has a link to a landing page which very clearly tells you that they need your credit card only for shipping and handling and that this is not a product order. Note the email and the landing page are not publically shown or part of the public web site and also cannot be printed as evidence. However (and this is where the fraud gets even more clever), you will receive a bill from your credit card company for the product and automatic reordering for it if you do not call within 14 days. Once you go beyond their 30 day money back guarantee (which started when the 14 day trial period started), then they will not give you an RMA number to return the product nor a refund. The email the free trial offer in the middle or to end of a month, so orders are captured and shipped, yet the charges for the free trial and the 30 day money back period end before you receive your monthly credit card bill. By the time you receive your credit card bill, you are already beyond the 30 day period so the credit card company stands behind the merchant's policies (which are explained on the public web site but not on the landing pages the emil sent you to. Its all very clever. But the customer gets a big bill from the credit card company, which won't then dispute the merchants charge.