Take 10 minutes and research as much as you can...previous companies and businesses.
then stop and realize that you spent 8 minutes more than you needed to in order to avoid losing monies dealing with over hyped and over priced "gems"..gia or egl or whatever.. markups are huge and all the dazzle and razzle is meant to seperate you and your money ..Sure you might sell the gem down the road.......way down the road....as long as you know who you are dealing with then dont complain later...a snake only bites because it is it's nature...and others only take huge monies cause it's their nature...read between the lines and figure out why a company keeps changing it's name and employees too....