I too received a letter from ECMC about possible identity theft and "arangements" made with Consumer info.com, INC. an Experian Company for up to 12 months "free" Triple alert coverage. When I followed the instructions I ended up at a web site wanting me to pay for 1 credit report at $15.00 or all 3 reports for more money. Nothing was free! I called the number and asked about what was going on. I was toild this was to protect me and when I asked was this some sort of scam the lady said "of course not".
The last I knew "Free" is not attached to fees.