Mr Littman and Gordich use Jeffrey (Mr. Littmans son who attends Vanderbilt University) to lure innocent investors into penny stock scams. Jeffrey convinces his friends parents to meet his father and Mr Gordich to talk about investments. Once the meeting is set up the lies and the bullcrap is enough to convince people to hand over their money. After a bit of time goes by Mr Littman and Gordich call the investors to inform them that their money has been lost in a bad investment where "everybody lost money"